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Country Report

Vitamins in

Vitamins in Singapore

Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Vitamins appeal to consumers with stressful lifestyles

Vitamins recorded strong current value growth in 2017, owing to busy lifestyles in Singapore. Faced with hectic work schedules, many Singaporeans do not have time to stay physically active, and often indulge in meals that are unbalanced in terms of nutrition.

Multivitamins will continue to outperform single vitamins

With the growing interest in multivitamins, there is an opportunity for manufacturers to expand or introduce new variants within this category. For example, Bayer released its Redoxon Triple Action with Vitamin C, D and Zinc in 2017.

Vitamin C continues to perform well

Despite facing increasing competition from multivitamins, the popularity of vitamin C is expected to show no sign of abating in Singapore over the forecast period. Consumers are aware of its benefit to improve the immune system, making it the go-to-product.

COMPETITIVE LANDSCAPE

Bayer remains the clear leader of vitamins

Bayer (South East Asia) Pte Ltd led the category in 2017. The company markets vitamins under several brands, including Redoxon, Berocca and One-A-Day, which are generally well-positioned in most drugstores and supermarkets.

Swisse records strong value sales growth

Launched in 2015, the share of the brand Swisse grew steadily over the review period, due to its assortment of vitamins addressing specific consumer segments. For instance, products are positioned based on gender such as Swisse Men’s Ultivite Multivitamin, while others are segmented by age such as Swisse Women’s Ultivite 50+.

Highly competitive landscape in vitamins

The competitive landscape in vitamins remained highly fragmented, with numerous brand owners with limited value shares. As a result, less-established brands are inclined to offer lower prices to compete against more prominent manufacturers.

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Samples

Vitmains and Dietary Supplements

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Singapore?
What are the major brands in Singapore?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Singapore - Category analysis

HEADLINES

PROSPECTS

Vitamins appeal to consumers with stressful lifestyles

Multivitamins will continue to outperform single vitamins

Vitamin C continues to perform well

COMPETITIVE LANDSCAPE

Bayer remains the clear leader of vitamins

Swisse records strong value sales growth

Highly competitive landscape in vitamins

CATEGORY DATA

Summary 1 Multivitamins: Brand Ranking by Positioning 2017
Table 1 Sales of Vitamins by Category: Value 2012-2017
Table 2 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 3 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 4 NBO Company Shares of Vitamins: % Value 2013-2017
Table 5 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 6 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Consumer Health in Singapore - Industry Overview

EXECUTIVE SUMMARY

Consumer health achieves steady value growth in 2017

New product development to meet consumers’ changing needs

Players compete with aggressive marketing efforts

Drugstores/parapharmacies leads, while non-store retailing continues to thrive

Consumer health to post modest growth over the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 9 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2012-2017
Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 2 OTC: Switches 2016-2017

SOURCES

Summary 3 Research Sources

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Megatrends

Country Report

Vitamins in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vitamins appeal to consumers with stressful lifestyles

Multivitamins will continue to outperform single vitamins

Vitamin C continues to perform well

COMPETITIVE LANDSCAPE

Bayer remains the clear leader of vitamins

Swisse records strong value sales growth

Highly competitive landscape in vitamins

Samples

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Singapore market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in Singapore - Category analysis

HEADLINES

PROSPECTS

Vitamins appeal to consumers with stressful lifestyles

Multivitamins will continue to outperform single vitamins

Vitamin C continues to perform well

COMPETITIVE LANDSCAPE

Bayer remains the clear leader of vitamins

Swisse records strong value sales growth

Highly competitive landscape in vitamins

CATEGORY DATA

Consumer Health in Singapore - Industry Overview

EXECUTIVE SUMMARY

Consumer health achieves steady value growth in 2017

New product development to meet consumers’ changing needs

Players compete with aggressive marketing efforts

Drugstores/parapharmacies leads, while non-store retailing continues to thrive

Consumer health to post modest growth over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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