Somewhat surprisingly, many Singaporeans are familiar with Costco's private label line Kirkland Signature. Local grocery chain NTUC Fairprice carries groceries from Kirkland Signature in its Warehouse Club store, but none of its multivitamins range was available at the end of the review period.
Increasing consumer education regarding vitamin consumption in relation to benefits and potential side effects influences purchasing decisions, frequency of consumption, and format. It is commonly perceived that excessive amounts of vitamins A, D, and E could harm one's health.
Multivitamins is expected to continue to outperform single vitamins over the forecast period due to greater perceived convenience and cost savings. Furthermore, players are experimenting with manufacturing products that blend vitamins and dietary supplements to target a specific positioning; for instance, vitamin C effervescent tablets often include the mineral zinc, while calcium supplements often include vitamin D to aid absorption.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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