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Country Report

Vitamins in

Vitamins in Singapore

18 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Further product segmentation to draw interest

The vitamins offer is increasingly segmented according to consumer profiles, notably targeting the elderly, children and young people. In 2018, the leading brand in multivitamins, Centrum, also aimed different products at men and women.

Multivitamins to post strongest growth

There is an expanding interest in multivitamins, which offers consumers the convenience of obtaining all essential nutrients in a single tablet. However, for this reason, it is likely to cannibalise sales of single vitamins.

Demand for Vitamin C remains

Vitamin C will continue to be one of the strongest single vitamins over the forecast period. It has always been associated with helping the immune system to fight against colds and flu.

COMPETITIVE LANDSCAPE

Bayer as the leader

Bayer (South East Asia) Pte Ltd holds a strong lead in vitamins with its well-known Redoxon product ranges. In April 2017, the company introduced Redoxon’s Triple Action, an upgraded formulation of its Double Action products.

Wyeth Pharmaceuticals gaining share

Wyeth Pharmaceuticals remained the second strongest player within vitamins in 2018, supported by the success of its Centrum brand. The brand has a strong range of multivitamins, targeting specific consumers including people above 50, men, women and children.

Vitamins remains fragmented

Vitamins remains a fragmented category, contested by pharmaceutical companies, more general fmcg companies and retailers offering private labels. As a result, players are aggressive in terms of promotions as they seek to attract consumer interest.

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Vitmains and Dietary Supplements

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Singapore?
What are the major brands in Singapore?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Singapore - Category analysis

HEADLINES

PROSPECTS

Further product segmentation to draw interest

Multivitamins to post strongest growth

Demand for Vitamin C remains

COMPETITIVE LANDSCAPE

Bayer as the leader

Wyeth Pharmaceuticals gaining share

Vitamins remains fragmented

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Consumer Health in Singapore - Industry Overview

EXECUTIVE SUMMARY

Modern lifestyles provide fertile ground for consumer health in Singapore

Convenience and prevention shaping market development

Intensifying competition

Changing character of demand affecting distribution landscape

Fast-paced lifestyles to exert a growing influence

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Vitamins in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Further product segmentation to draw interest

Multivitamins to post strongest growth

Demand for Vitamin C remains

COMPETITIVE LANDSCAPE

Bayer as the leader

Wyeth Pharmaceuticals gaining share

Vitamins remains fragmented

Samples

Overview

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SAMPLES:

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OVERVIEW

The Vitamins in Singapore market research report includes:

Our market research reports answer questions such as:

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Table of Contents

Vitamins in Singapore - Category analysis

HEADLINES

PROSPECTS

Further product segmentation to draw interest

Multivitamins to post strongest growth

Demand for Vitamin C remains

COMPETITIVE LANDSCAPE

Bayer as the leader

Wyeth Pharmaceuticals gaining share

Vitamins remains fragmented

CATEGORY DATA

Consumer Health in Singapore - Industry Overview

EXECUTIVE SUMMARY

Modern lifestyles provide fertile ground for consumer health in Singapore

Convenience and prevention shaping market development

Intensifying competition

Changing character of demand affecting distribution landscape

Fast-paced lifestyles to exert a growing influence

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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