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Learn moreNov 2020
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Vitamins have gained significant attention in 2020, as a response to the COVID-19 pandemic. Consumers have become increasingly concerned about health and wellness and their adequate intake of nutrients which will lead to the remarkable growth of vitamins in 2020 overall.
Generics will continue to account for the highest-single retail value share in vitamins in 2020. The appeal of generics is based mainly on low unit prices, which has been attracting financially impaired consumers during the pandemic.
Multivitamins will also see accelerated growth in response to the COVID-19 pandemic in 2020. Alongside wanting to boost their immunity health, Guatemalans have been aiming to improve their general health in order to have a higher resistance should they become infected.
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Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vitamins industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.