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Country Report

Vitamins in

Vitamins in Guatemala

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Vitamins benefits from anxious consumers wanting to boost their immune systems

Vitamins have gained significant attention in 2020, as a response to the COVID-19 pandemic. Consumers have become increasingly concerned about health and wellness and their adequate intake of nutrients which will lead to the remarkable growth of vitamins in 2020 overall.

Generics continue to lead due to low-prices and wide availability

Generics will continue to account for the highest-single retail value share in vitamins in 2020. The appeal of generics is based mainly on low unit prices, which has been attracting financially impaired consumers during the pandemic.

Multivitamins players focus on marketing techniques during the pandemic

Multivitamins will also see accelerated growth in response to the COVID-19 pandemic in 2020. Alongside wanting to boost their immunity health, Guatemalans have been aiming to improve their general health in order to have a higher resistance should they become infected.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Guatemala?
What are the major brands in Guatemala?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Guatemala - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Vitamins benefits from anxious consumers wanting to boost their immune systems

Generics continue to lead due to low-prices and wide availability

Multivitamins players focus on marketing techniques during the pandemic

RECOVERY AND OPPORTUNITIES

Vitamins will remain in demand despite the pandemic coming to an end

Segmentation specific multivitamins expected to grow in popularity

Direct selling expected to grow its presence over the forecast period

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2015-2020
Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Consumer Health in Guatemala - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Vitamins in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Vitamins benefits from anxious consumers wanting to boost their immune systems

Generics continue to lead due to low-prices and wide availability

Multivitamins players focus on marketing techniques during the pandemic

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Guatemala market research report includes:

Our market research reports answer questions such as:

Why buy this report?

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Table of Contents

Vitamins in Guatemala - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Vitamins benefits from anxious consumers wanting to boost their immune systems

Generics continue to lead due to low-prices and wide availability

Multivitamins players focus on marketing techniques during the pandemic

RECOVERY AND OPPORTUNITIES

Vitamins will remain in demand despite the pandemic coming to an end

Segmentation specific multivitamins expected to grow in popularity

Direct selling expected to grow its presence over the forecast period

CATEGORY DATA

Consumer Health in Guatemala - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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