Although demand for immune system protection is fading away, leading players are positive about the future of the vitamin category. Value sales are expected to grow steadily although growth will be muted compared to the review period.
Supply issues continue to be a key concern for leading players, with shortages giving rise to price increases or even stockouts of certain products. This can be linked to fuel increases and a shortage of some raw materials.
There has been a significant increase in small independent sellers on social media since the pandemic began. These sellers are smuggling recognised global brands into Guatemala and selling them via Instagram or Facebook at lower prices than in retail stores.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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