Personalisation is seeing broader interest in vitamins and dietary supplements, driven by demand-side changes to consumer behaviour and need. The COVID-19 pandemic has heightened consumers’ attention to their health, driving demand for efficacious consumer health solutions, especially through personalised options that meet their specific health needs, offer value for money, and respond to their growing interest in tailored solutions.
Sales via e-commerce are expected to continue to grow over the forecast period, supported by consumer preferences. Sales of consumer health products through e-commerce exploded in 2020 and 2021, as many consumers faced with lockdowns and concerned about the spread of the virus opted to purchase products online.
It is already becoming more common to take vitamins and dietary supplements to prevent COVID-19 infections. The most popular choices for supplementation are vitamin C and vitamin D, followed by probiotics, minerals such as zinc and iron, and herbal/traditional products.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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