Vitamins are expected to register healthy retail value growth in Taiwan over the forecast period. As consumers take an increased interest in supporting a healthy lifestyle with vitamin supplementation, they will become increasingly knowledgeable about the impact of different vitamins.
Historically, male Taiwanese people have tended to consume more vitamin B and vitamin C than female Taiwanese people and elderly male consumers consumed more multivitamins than any other group of people in the country. However, the demographic of vitamins consumers is set to become increasingly younger thanks to generation Z being more aware of health and vitamin benefits than the generations before them.
Japanese brands will continue to gain value share over the forecast period thanks to Taiwanese people having a strong connection with Japan and respect for the quality of their brands. As such, when Taiwanese people travel to Japan, they often buy certain consumer health products in bulk.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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