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Learn moreNov 2020
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In 2020, vitamins is expected to see significantly higher current value growth than in the previous year. This is mostly due to Uruguayan consumers increasing their demand for vitamins due to COVID-19 in 2020, particularly during the onset of the pandemic in March when consumers began prioritising immunity prevention.
Since consumers became more focused on their health and wellbeing as a result of COVID-19, sales of vitamin C saw a particularly strong increase in 2020, outperforming all other subcategories. Consumers turned to vitamin C to boost their immunity to help combat COVID-19, as well as to avoid getting the common flu.
The multinational company, Bayer SA Uruguay, which led vitamins throughout the review period, strengthened its positioning in 2020, accounting for almost one third of all value sales for the year. It continues to strongly benefit from Uruguayans’ trust in its quality and name recognition, which has also helped position Bayer as a leading player in several other consumer health categories.
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Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vitamins industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.