Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Vitamins in

Vitamins in Uruguay

Nov 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand for immunity positioned vitamins skyrockets as COVID-19 emerges in 2020

In 2020, vitamins is expected to see significantly higher current value growth than in the previous year. This is mostly due to Uruguayan consumers increasing their demand for vitamins due to COVID-19 in 2020, particularly during the onset of the pandemic in March when consumers began prioritising immunity prevention.

Vitamin C sees growth early in the pandemic but is hampered by shortages in March 2020

Since consumers became more focused on their health and wellbeing as a result of COVID-19, sales of vitamin C saw a particularly strong increase in 2020, outperforming all other subcategories. Consumers turned to vitamin C to boost their immunity to help combat COVID-19, as well as to avoid getting the common flu.

Bayer continues to lead vitamins in 2020 benefitting from the boom in demand for vitamin C and multivitamins

The multinational company, Bayer SA Uruguay, which led vitamins throughout the review period, strengthened its positioning in 2020, accounting for almost one third of all value sales for the year. It continues to strongly benefit from Uruguayans’ trust in its quality and name recognition, which has also helped position Bayer as a leading player in several other consumer health categories.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES:

FAQS ABOUT SAMPLES

DELIVERY:

Files are delivered directly into your account within a few minutes of purchase.

OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Uruguay?
What are the major brands in Uruguay?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Vitamins in Uruguay - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for immunity positioned vitamins skyrockets as COVID-19 emerges in 2020

Vitamin C sees growth early in the pandemic but is hampered by shortages in March 2020

Bayer continues to lead vitamins in 2020 benefitting from the boom in demand for vitamin C and multivitamins

RECOVERY AND OPPORTUNITIES

Solid growth expected throughout the forecast period as consumers maintain a preventative approach to health with vitamins

E-commerce set to intensify competition over the forecast period

Social media set to continue generating consumer interest in vitamins and helping drive sales

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2015-2020
Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Consumer Health in Uruguay - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Vitamins in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand for immunity positioned vitamins skyrockets as COVID-19 emerges in 2020

Vitamin C sees growth early in the pandemic but is hampered by shortages in March 2020

Bayer continues to lead vitamins in 2020 benefitting from the boom in demand for vitamin C and multivitamins

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Uruguay market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in Uruguay - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for immunity positioned vitamins skyrockets as COVID-19 emerges in 2020

Vitamin C sees growth early in the pandemic but is hampered by shortages in March 2020

Bayer continues to lead vitamins in 2020 benefitting from the boom in demand for vitamin C and multivitamins

RECOVERY AND OPPORTUNITIES

Solid growth expected throughout the forecast period as consumers maintain a preventative approach to health with vitamins

E-commerce set to intensify competition over the forecast period

Social media set to continue generating consumer interest in vitamins and helping drive sales

CATEGORY DATA

Consumer Health in Uruguay - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports