Following a spike in retail volume and value (constant 2022 prices) sales during the COVID-19 pandemic, growth rates in vitamins are likely to be slower over the forecast period. While some consumers are likely to consume fewer vitamins once the health crisis passes, most are expected to continue take vitamins in one form or another as a preventative health measure.
Following spikes in retail value sales in 2021 and 2022, e-commerce is predicted to continue to gain importance as a retail channel in vitamins over the forecast period. In Montevideo, Colonia and Maldonado, e-commerce has become an increasingly strong competitor to drugstores/parapharmacies.
Greater use of the internet and wider access to social media is expected to continue to spur interest in vitamins in Uruguay over the forecast period. During the review period, this trend emerged globally, as consumers increasingly sought out vitamins in the hope of achieving certain health and wellbeing benefits.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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