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Country Report

Vitamins in

Vitamins in Uruguay

19 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increase in vitamins consumption among Uruguayan population

Consumers in Uruguay have traditionally increased their intake of vitamin C prior to winter as a measure against the common cold, which has become more widespread. However, increasing numbers of Uruguayan consumers have begun to replace it with multivitamins instead, as they gain the additional benefits of the extra vitamins and minerals commonly included in these products.

Healthy lifestyle trends set to continue supporting growth

The consumption of vitamins is relatively new in Uruguay compared to other consumer health products. The Minister of Public Health (MSP) has the power to register, authorise or ban products, but there is not much legislation opposing sales of vitamins in Uruguay.

Limited sales of paediatric vitamins

Sales of paediatric vitamins over the counter are infrequent. Due to this, products such as Pharamton Kiddi were discontinued in Uruguay.

COMPETITIVE LANDSCAPE

Bayer Uruguay continues to lead vitamins

Bayer SA Uruguay led vitamins throughout the review period. Despite its value share moving up and down during the review period the company always managed to maintain its leading position.

Boehringer Ingelheim provides competition for Bayer

Boehringer Ingelheim (Uruguay) SA was ranked second in vitamins in 2017 with a considerable value share. Pharmaton, the company’s best-selling product, is also present in multivitamins, which provides competition to Bayer’s main products.

Vitamins remains competitive

Vitamins is a highly competitive category, with many well-established companies. Sales of vitamins are not so based in tradition as other consumer health products and consequently companies compete for sales based on advertising and pricing.

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Samples

Vitmains and Dietary Supplements

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Uruguay?
What are the major brands in Uruguay?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Uruguay - Category analysis

HEADLINES

PROSPECTS

Increase in vitamins consumption among Uruguayan population

Healthy lifestyle trends set to continue supporting growth

Limited sales of paediatric vitamins

COMPETITIVE LANDSCAPE

Bayer Uruguay continues to lead vitamins

Boehringer Ingelheim provides competition for Bayer

Vitamins remains competitive

CATEGORY DATA

Summary 1 Multivitamins: Brand Ranking by Positioning 2017
Table 1 Sales of Vitamins by Category: Value 2012-2017
Table 2 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 3 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 4 NBO Company Shares of Vitamins: % Value 2013-2017
Table 5 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 6 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Consumer Health in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Slowdown in economy reflected in consumer health

Delay of marijuana sales at chemists/pharmacies

Multinational companies lead consumer health in Uruguay

Chemists/Pharmacies is the main distribution channel

Growth expectations remain low for the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 9 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2012-2017
Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Vitamins in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increase in vitamins consumption among Uruguayan population

Healthy lifestyle trends set to continue supporting growth

Limited sales of paediatric vitamins

COMPETITIVE LANDSCAPE

Bayer Uruguay continues to lead vitamins

Boehringer Ingelheim provides competition for Bayer

Vitamins remains competitive

Samples

Overview

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OVERVIEW

The Vitamins in Uruguay market research report includes:

Our market research reports answer questions such as:

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Table of Contents

Vitamins in Uruguay - Category analysis

HEADLINES

PROSPECTS

Increase in vitamins consumption among Uruguayan population

Healthy lifestyle trends set to continue supporting growth

Limited sales of paediatric vitamins

COMPETITIVE LANDSCAPE

Bayer Uruguay continues to lead vitamins

Boehringer Ingelheim provides competition for Bayer

Vitamins remains competitive

CATEGORY DATA

Consumer Health in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Slowdown in economy reflected in consumer health

Delay of marijuana sales at chemists/pharmacies

Multinational companies lead consumer health in Uruguay

Chemists/Pharmacies is the main distribution channel

Growth expectations remain low for the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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