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Country Report

Vitamins in

Vitamins in Japan

Oct 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Multivitamins continue to drive growth

Healthy growth in vitamins current value sales in 2017 was underpinned by robust demand for multivitamins products. Single vitamins continued to struggle, with only vitamin B and vitamin D registering growth in current value sales.

Vitamins still excluded from FFC

Vitamins are excluded from the regulatory class known as Foods with Functional Claims (FFC) that was introduced in Japan in 2015. This classification allows specific health claims to be made about products, and had a positive impact on the performance of dietary supplements towards the end of the review period.

Players must take care when positioning products as being for older age groups

The labelling of vitamins products as being specifically for older people is much less common in Japan than in other developed countries. Despite this, demand for vitamins products continued to increase among elderly consumers in 2017.

COMPETITIVE LANDSCAPE

Takeda Consumer Healthcare continues to lead in vitamins

Takeda Consumer Healthcare led vitamins in 2017, mainly thanks to the success of its Alinamin brand. In 2016, Takeda announced that it was expanding production of Alinamin products in tablet format in response to rising demand among inbound tourists visiting Japan.

Private label grows in vitamins in 2017

Private label gained ground in vitamins in 2017 as the assortment of such products on offer in the category continued to widen. AEON, Japan’s biggest retailer, remained the leading private label player with its Topvalu line.

New products from Asahi, new positioning for Eisai’s Chocola brand

Asahi Group introduced new vitamins products under its Dear-Natura brand in 2017. Its multivitamins products continued to benefit from a reputation for containing a balanced mix of ingredients and from rising health awareness among Japanese consumers.

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Samples

Vitmains and Dietary Supplements

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Japan?
What are the major brands in Japan?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Japan - Category analysis

HEADLINES

PROSPECTS

Multivitamins continue to drive growth

Vitamins still excluded from FFC

Players must take care when positioning products as being for older age groups

COMPETITIVE LANDSCAPE

Takeda Consumer Healthcare continues to lead in vitamins

Private label grows in vitamins in 2017

New products from Asahi, new positioning for Eisai’s Chocola brand

CATEGORY DATA

Summary 1 Multivitamins: Brand Ranking by Positioning 2017
Table 1 Sales of Vitamins by Category: Value 2012-2017
Table 2 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 3 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 4 NBO Company Shares of Vitamins: % Value 2013-2017
Table 5 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 6 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Consumer Health in Japan - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from new tax system designed to promote self-medication

New consumer health products target specific demographic groups

Competitive environment in consumer health remains fragmented

Market value share of drugstores/parapharmacies channel increases

Consumer health set to benefit from self-medication and diversification

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 9 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2012-2017
Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 2 OTC: Switches 2015-2017

DEFINITIONS

SOURCES

Summary 3 Research Sources

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Megatrends

Country Report

Vitamins in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Multivitamins continue to drive growth

Vitamins still excluded from FFC

Players must take care when positioning products as being for older age groups

COMPETITIVE LANDSCAPE

Takeda Consumer Healthcare continues to lead in vitamins

Private label grows in vitamins in 2017

New products from Asahi, new positioning for Eisai’s Chocola brand

Samples

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Japan market research report includes:

Our market research reports answer questions such as:

Why buy this report?

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Table of Contents

Vitamins in Japan - Category analysis

HEADLINES

PROSPECTS

Multivitamins continue to drive growth

Vitamins still excluded from FFC

Players must take care when positioning products as being for older age groups

COMPETITIVE LANDSCAPE

Takeda Consumer Healthcare continues to lead in vitamins

Private label grows in vitamins in 2017

New products from Asahi, new positioning for Eisai’s Chocola brand

CATEGORY DATA

Consumer Health in Japan - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from new tax system designed to promote self-medication

New consumer health products target specific demographic groups

Competitive environment in consumer health remains fragmented

Market value share of drugstores/parapharmacies channel increases

Consumer health set to benefit from self-medication and diversification

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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