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Learn moreNov 2020
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COVID-19 has created a great deal of concern among the population in Japan, especially among the more vulnerable in society. 22% of Japan’s population was aged over 70 years in 2019, with this age group falling into the at-risk category for COVID-19.
In contrast, sales of vitamin B have slumped in 2020, with value sales expected to register a double-digit decline. The main factor behind this has been the impact of COVID-19 on tourism.
Some consumers perceive vitamins to be medication. Consequently, they have been deterred from taking such products because of more general concerns about the potentially harmful effects of taking medication, particularly over a long period.
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Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vitamins industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.