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Country Report

Vitamins in

Vitamins in Japan

Oct 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Growth in multivitamins continues to outperform growth in single vitamins

Multivitamins continued to outperform single vitamins in current value terms in 2018, due to the convenience of taking various types of nutrition at once; in fact, single vitamins saw a continued decline. In the forecast period, multivitamins will continue to have an advantage over single vitamins, due to efficient nutritional intake and comprehensive efficacy.

Vitamins C and E fail to achieve growth

Single vitamins C and E showed the most significant current value declines in 2018, as they are often included in other dietary supplements, drinks and foods. For instance, drinks which include vitamin C, such as green tea, are amongst the most popular drinks in Japan, and have been consumed historically.

Spotlight on vitamins B and D due to the popularisation of fertility therapy

Despite the decline of single vitamins overall, vitamins B and D showed growth in 2018, along with consumers’ rising awareness of fertility treatment. In the review period, folate gained attention in terms of vitamin B intake, which is considered as an important component for fertility.

Competitive Landscape

Takeda Consumer Healthcare continues to lead

Takeda Consumer Healthcare continued to lead vitamins in 2018, with its brand Alinamin remaining strong in multivitamins. Alinamin continues to be popular amongst inbound tourists visiting Japan.

UHA Mikakuto extends its gummy confectionery into vitamins

Although UHA Mikakuto’s share remains small within overall vitamins, it saw strong growth in 2018. UHA Mikakuto was initially known for its confectionery, including regular gummy products.

The gummy format eases the intake of vitamins

Some consumers are hesitant to take vitamins, as they are sometimes thought of as medication. However, the recently increasingly popular gummy format helped to familiarise daily vitamin intake and is also convenient as it does not require water for consumption.

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Samples

Vitmains and Dietary Supplements

Overview

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Japan?
What are the major brands in Japan?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Japan - Category analysis

ANALYSIS

Headlines

Prospects

Growth in multivitamins continues to outperform growth in single vitamins
Vitamins C and E fail to achieve growth
Spotlight on vitamins B and D due to the popularisation of fertility therapy

Competitive Landscape

Takeda Consumer Healthcare continues to lead
UHA Mikakuto extends its gummy confectionery into vitamins
The gummy format eases the intake of vitamins

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand
Private Label in Vitamins

CONTEXT

International Contex

Vitamins Retail Sales by Region
Vitamins in Japan

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Consumer Health in Japan - Industry Overview

ANALYSIS

Executive Summary

The healthy living mindset spreads, leading to growth in sports nutrition
Disappointing impact of the new tax system on OTC products
Players offering switched OTC products enjoy growth
Internet retailing rises, whilst drugstores/parapharmacies continues to lead
Continued growth is expected, as consumers’ health concerns rise

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Japan

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

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Megatrends

Country Report

Vitamins in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Growth in multivitamins continues to outperform growth in single vitamins

Vitamins C and E fail to achieve growth

Spotlight on vitamins B and D due to the popularisation of fertility therapy

Competitive Landscape

Takeda Consumer Healthcare continues to lead

UHA Mikakuto extends its gummy confectionery into vitamins

The gummy format eases the intake of vitamins

Samples

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Japan market research report includes:

Our market research reports answer questions such as:

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Table of Contents

Vitamins in Japan - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Japan - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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