Vitamins is expected to see continuous current value growth in the forecast period, led by consumers’ increasing move towards healthy living and their desire to improve their health to prevent further health problems. With growing health consciousness, consumers will be more proactive and curious about the intake of vitamins.
Direct selling was strong in vitamins and dietary supplements in Japan, as small players were very fragmented and competitive. However, sales have naturally been shifting online, and more brands are keen to establish concrete online D2C channels, which allows them to secure a direct benefit and attract customers.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Vitamins industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!