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Country Report

Vitamins in

Vitamins in Japan

21 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth in multivitamins continues to outperform growth in single vitamins

Multivitamins continued to outperform single vitamins in current value terms in 2018, due to the convenience of taking various types of nutrition at once; in fact, single vitamins saw a continued decline. In the forecast period, multivitamins will continue to have an advantage over single vitamins, due to efficient nutritional intake and comprehensive efficacy.

Vitamins C and E fail to achieve growth

Single vitamins C and E showed the most significant current value declines in 2018, as they are often included in other dietary supplements, drinks and foods. For instance, drinks which include vitamin C, such as green tea, are amongst the most popular drinks in Japan, and have been consumed historically.

Spotlight on vitamins B and D due to the popularisation of fertility therapy

Despite the decline of single vitamins overall, vitamins B and D showed growth in 2018, along with consumers’ rising awareness of fertility treatment. In the review period, folate gained attention in terms of vitamin B intake, which is considered as an important component for fertility.

COMPETITIVE LANDSCAPE

Takeda Consumer Healthcare continues to lead

Takeda Consumer Healthcare continued to lead vitamins in 2018, with its brand Alinamin remaining strong in multivitamins. Alinamin continues to be popular amongst inbound tourists visiting Japan.

UHA Mikakuto extends its gummy confectionery into vitamins

Although UHA Mikakuto’s share remains small within overall vitamins, it saw strong growth in 2018. UHA Mikakuto was initially known for its confectionery, including regular gummy products.

The gummy format eases the intake of vitamins

Some consumers are hesitant to take vitamins, as they are sometimes thought of as medication. However, the recently increasingly popular gummy format helped to familiarise daily vitamin intake and is also convenient as it does not require water for consumption.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Japan?
What are the major brands in Japan?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Japan - Category analysis

HEADLINES

PROSPECTS

Growth in multivitamins continues to outperform growth in single vitamins

Vitamins C and E fail to achieve growth

Spotlight on vitamins B and D due to the popularisation of fertility therapy

COMPETITIVE LANDSCAPE

Takeda Consumer Healthcare continues to lead

UHA Mikakuto extends its gummy confectionery into vitamins

The gummy format eases the intake of vitamins

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Consumer Health in Japan - Industry Overview

EXECUTIVE SUMMARY

The healthy living mindset spreads, leading to growth in sports nutrition

Disappointing impact of the new tax system on OTC products

Players offering switched OTC products enjoy growth

Internet retailing rises, whilst drugstores/parapharmacies continues to lead

Continued growth is expected, as consumers’ health concerns rise

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Vitamins in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth in multivitamins continues to outperform growth in single vitamins

Vitamins C and E fail to achieve growth

Spotlight on vitamins B and D due to the popularisation of fertility therapy

COMPETITIVE LANDSCAPE

Takeda Consumer Healthcare continues to lead

UHA Mikakuto extends its gummy confectionery into vitamins

The gummy format eases the intake of vitamins

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Japan market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in Japan - Category analysis

HEADLINES

PROSPECTS

Growth in multivitamins continues to outperform growth in single vitamins

Vitamins C and E fail to achieve growth

Spotlight on vitamins B and D due to the popularisation of fertility therapy

COMPETITIVE LANDSCAPE

Takeda Consumer Healthcare continues to lead

UHA Mikakuto extends its gummy confectionery into vitamins

The gummy format eases the intake of vitamins

CATEGORY DATA

Consumer Health in Japan - Industry Overview

EXECUTIVE SUMMARY

The healthy living mindset spreads, leading to growth in sports nutrition

Disappointing impact of the new tax system on OTC products

Players offering switched OTC products enjoy growth

Internet retailing rises, whilst drugstores/parapharmacies continues to lead

Continued growth is expected, as consumers’ health concerns rise

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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