Vitamins in Japan

September 2021
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Vitamins industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Vitamins industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Vitamins in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Vitamins in Japan?
  • Which are the leading brands in Vitamins in Japan?
  • How are products distributed in Vitamins in Japan?
  • How has the regulatory and operating environment for Vitamins changed in Japan?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Vitamins in Japan - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers’ interest in improving health and immunity is a tailwind for vitamins
Demand for vitamin C increases as more consumers suffer from mental stress due to new lifestyles during COVID-19
Less inbound demand, fewer opportunities to go out, and competition from energy drinks negatively impact vitamins B and tonics
Tonics actively use athletes and sports for promotion due to interest in the Tokyo Olympics and Japan’s medal rush
Accelerating the personalisation of supplements

PROSPECTS AND OPPORTUNITIES

Growing health-consciousness leads more people to take supplements
Brands and retailers continue to focus on shift to e-commerce

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2016-2021 Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021 Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021 Table 4 NBO Company Shares of Vitamins: % Value 2017-2021 Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021 Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026 Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

Consumer Health in Japan - Industry Overview

EXECUTIVE SUMMARY

Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 9 Life Expectancy at Birth 2016-2021

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2016-2021 Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021 Table 15 Distribution of Consumer Health by Format: % Value 2016-2021 Table 16 Distribution of Consumer Health by Format and Category: % Value 2021 Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources
The following categories and subcategories are included:

Vitamins

  • Multivitamins
    • Vitamin A
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Vitamin E
    • Other Single Vitamins

Vitamins

This is the aggregation of multivitamins and single vitamins.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Vitamins research and analysis database.

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