Vitamins in Japan is expected to continue enjoying steady grow in value terms (at constant 2023 prices) over the forecast period due to increasing interest in health and beauty and growing knowledge and awareness of the benefits of using these products. Vitamin C and vitamin D are expected to be the most dynamic categories in value terms over the forecast period.
Demand for tonics and vitamins in Japan is likely to continue expanding with an increasingly diversified target audience, boosted by rising health awareness across the country. For a long time, tonics was dominated by Taisho Pharmaceutical with brands such as Lipovitan-D and Sato Pharmaceutical with its Yunker brand.
In February 2023, Orix completed the acquisition of DHC, a leading player in vitamins and dietary supplements in Japan. Although DHC's business seems to be a different field for Orix, whose main business is leasing, one theory is that Orix is looking to benefit from DHC’s stable revenue base, which has a strong foothold in mail order and e-commerce sales.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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