While COVID-19 fears will likely continue to soften, the main focus when it comes to new product development within vitamins will likely remain on products designed to boost the immune system. In line with this, vitamin C is expected to see further additions.
Consumers are returning to busy on-the-go lifestyles now that COVID-19 restrictions have been lifted with longer hours being spent outside of the home at the office, school, or socialising, among other activities. As such, the demand for convenient packaging is likely to increase, with this being likely to inform new product development.
With the high inflation being seen in Malaysia in 2022, coupled with the economic fallout from the pandemic, it is expected that disposable incomes will be constrained, at least in the early years of the forecast period. As a result, a growing number of private label products are likely to be launched which should appeal to more budget-conscious consumers in the country.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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