Vitamins will register healthy constant value and volume growth over the forecast period, as consumers increasingly view vitamins as a mainstay to ensure good health, in combination with a healthy diet and healthy lifestyle in general. Single vitamins will register higher growth than multivitamins, as consumers increasingly focus on targeting more specific ailments and health goals.
In terms of multivitamins, the product area is mature, with little room for further growth. As a result, product innovation is key for continued growth.
Over the forecast period, consumers will regard vitamin consumption as an accompaniment to dietary supplements, rather than as competition, along with an improved diet, physical activity and other positive lifestyle changes. As a result, vitamin consumption will maintain its value sales in parallel with interest in healthier lifestyle and dietary improvements.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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