Vitamins is predicted to respond well to the pandemic in 2020, with current value growth rates increasing significantly overall. Many Cameroonians have developed a raised awareness of their overall health in response to the outbreak of COVID-19.
Despite performing well in 2020 as a result of the pandemic, a potential threat to vitamins is the growing consumption of fortified packaged food in Cameroon. This could lead some people to believe that they no longer need to supplement their diets with vitamins.
Aside from the increased awareness of immunity health sparked by the pandemic, there are other growing factors that are encouraging some Cameroonians to consume vitamins. For example, the growing number of middle-income earners in Cameroon has continued to support the positive development of vitamins in 2020, as such consumers tend to be more health-conscious and better educated about the specific benefits of different product types.
Demand for vitamins is expected to remain high over the forecast period, even as the pandemic comes to an end. The health awareness trend will likely grow further, with many Cameroonians continuing to take vitamins as a long-term addition to their lifestyle.
Currently, most vitamins were presented as effervescent tablets, capsules or syrups, with formats such as fruit-flavoured gums remaining rare. These conditions are unlikely to change over the forecast period, though it is expected that more players will seek to strengthen consumer confidence and loyalty towards their vitamins, by focusing on different selling points such as their use of natural ingredients.
The growing fear and avoidance of counterfeit products is anticipated to be another driver of growth over the forecast period. Especially in wake of the COVID-19 outbreak, more and more consumers are favouring legitimate brands over illicit ones, as they want the highest quality products available in order to prevent contracting the virus.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Vitamins research and analysis database.
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