Positive future growth will be driven by both busy lifestyles and health and wellness trends. Busy lifestyles, which make it challenging for consumers to prepare healthy food from scratch and eat a balanced diet, will support sales of vitamins, while the health and wellness trends which have been enhanced by the event of COVID-19 will also ensure ongoing interest in the category.
Although the majority of the vitamins in Turkey still come in tablets, gel tablets, and syrup formats, there is a growing demand for sprays, sublinguals, and sachet formats. These formulations offer ease of use and are appealing to consumers seeking convenience.
On the flip side of the health and wellness trends, healthier lifestyles and diets also pose a threat to vitamins. In the wake of COVID-19, a growing number of consumers are re-examining their diets due to the enhanced health and wellness trends.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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