The government and health authorities are investing in awareness campaigns to prevent diseases and improve the health of the population. In this vein, measures are being taken to try to prevent or limit the incidence of chronic diseases like heart disease and diabetes.
Counterfeit/fake products are expected to remain a big problem in vitamins, especially with regard to online retail spaces, such as the Trendyol e-commerce platform. If the problem of counterfeit/fake vitamins is overcome as the authorities and players try to introduce stricter controls, consumers are likely to be more confident in purchasing vitamins online.
Although the majority of the vitamins available in Turkey still come in tablets/capsules, gel tablets and syrups, the demand for the spray format is rising, especially for vitamin D sublingual. Vitamin D is expected to be increasingly popular in a spray format, with novelties appearing, such as New Life Natur D3 Spray, with clean formulated sea algae vitamin D in two dosage strengths (400iu and 1,000iu).
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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