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Learn moreNov 2020
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As a result of the COVID-19 pandemic, demand for vitamins in Argentina shot up as consumers sought out preventative methods for fighting the virus. Vitamin C in particular saw a steep rise in popularity, with consumers prioritising immunity prevention.
Arcor performs strongly in 2020 and is expected to take a rising current retail value share in vitamins in Argentina. The company, jointly with Laboratorio Bago, has expanded its 2018 launched Simple line of multivitamins, single vitamins and dietary supplements that look to provide the necessary nutrients that may be lacking in the daily diet.
Vitamins will remain a highly concentrated area in 2020, with Bayer Argentina, Instituto Serotera´pico Argentina SAIC, Arcor SAIC, Laboratorio Temis Lostalo´ and Herbalife International Argentina SA jointly accounting for almost three quarters of retail value sales. Bayer will continue to lead vitamins in 2020 thanks to its long-standing presence in the country, with the company enjoying a high level of awareness for its flagship Supradyn, Redoxon and Berocca brands, which have been available for decades.
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Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Argentina with research from Euromonitor's team of in-country analysts.
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If you're in the Vitamins industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.