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Country Report

Vitamins in

Vitamins in Argentina

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 virus fears drive demand for vitamins, particularly vitamin C

As a result of the COVID-19 pandemic, demand for vitamins in Argentina shot up as consumers sought out preventative methods for fighting the virus. Vitamin C in particular saw a steep rise in popularity, with consumers prioritising immunity prevention.

Arcor/Bagó perform well in 2020 with joint venture in vitamins

Arcor performs strongly in 2020 and is expected to take a rising current retail value share in vitamins in Argentina. The company, jointly with Laboratorio Bago, has expanded its 2018 launched Simple line of multivitamins, single vitamins and dietary supplements that look to provide the necessary nutrients that may be lacking in the daily diet.

Bayer leads in 2020

Vitamins will remain a highly concentrated area in 2020, with Bayer Argentina, Instituto Serotera´pico Argentina SAIC, Arcor SAIC, Laboratorio Temis Lostalo´ and Herbalife International Argentina SA jointly accounting for almost three quarters of retail value sales. Bayer will continue to lead vitamins in 2020 thanks to its long-standing presence in the country, with the company enjoying a high level of awareness for its flagship Supradyn, Redoxon and Berocca brands, which have been available for decades.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Argentina?
What are the major brands in Argentina?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 virus fears drive demand for vitamins, particularly vitamin C

Arcor/Bagó perform well in 2020 with joint venture in vitamins

Bayer leads in 2020

RECOVERY AND OPPORTUNITIES

Little habit of buying vitamins, but burgeoning health and wellness trend could help drive sales into forecast period

E-commerce sales expected to continue gaining ground in coming years

Private label vitamin brands expected to grow into the forecast period

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2015-2020
Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Consumer Health in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Vitamins in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 virus fears drive demand for vitamins, particularly vitamin C

Arcor/Bagó perform well in 2020 with joint venture in vitamins

Bayer leads in 2020

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Argentina market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 virus fears drive demand for vitamins, particularly vitamin C

Arcor/Bagó perform well in 2020 with joint venture in vitamins

Bayer leads in 2020

RECOVERY AND OPPORTUNITIES

Little habit of buying vitamins, but burgeoning health and wellness trend could help drive sales into forecast period

E-commerce sales expected to continue gaining ground in coming years

Private label vitamin brands expected to grow into the forecast period

CATEGORY DATA

Consumer Health in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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