The outbreak of COVID-19 boosted sales of vitamins. While retail volume growth is set to dip in 2022 following high levels of sales, volume growth is expected to recover over the next five years.
Single vitamins is expected to see a better performance than multivitamins over the forecast period as there are doubts amongst consumers about the efficacy of multivitamins. Sales of single vitamins, meanwhile, will be driven by the recommendations of physicians.
Vitamins is a developing category and competition is expected to grow over the forecast period as the number of products and producers increases annually. New developments are emerging across all price platforms and different distribution channels, causing high sales fragmentation.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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