Vitamin D is not completely without controversy in Sweden. It has been debated whether all people need to take it separately at all or if vitamin D from other sources than separate vitamin D products could be enough together with a reasonable amount of sunshine in the warmer months.
Vitamin products are expected to remain an essential part of the Swedish consumer health landscape. Indeed, thanks to COVID-19, the category has gained many new consumers.
While prices are likely to increase, at least in the beginning of the forecast period, vitamins products constitute such a small part of an average Swede’s daily budget that it is unlikely that their consumption will be neglected simply for the cost by those consumers who believe they need separately bought vitamins. That said, retailers have invested and are likely to go on investing more in their private label lines, including those in vitamins.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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