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Country Report

Vitamins in

Vitamins in Sweden

17 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Clouds on the horizon for the “sun vitamin” craze

The recent hype around vitamin D (otherwise called the “sun vitamin”) has expanded the usage of vitamins overall and sustained growth. In this regard, vitamin D continued to grow in 2018, although a backlash to over-usage could be on the horizon if overconsumption continues.

Potential limits on maximum dosages to curb Swedes’ consumption of vitamins

In 2017, the Swedish government put forward a motion to limit the high concentration of vitamins in tablets. The Swedish National Food Agency is the regulatory agency in charge of the investigation into introducing a maximum recommended vitamin intake.

COMPETITIVE LANDSCAPE

Brand balance and potential for growth

Midsona Sverige held the leading position in vitamins in Sweden in value terms in 2018, stemming from its brand Friggs, which is mainly present in effervescent vitamin tablets. One of the benefits of these tablets is that they are easy to give to children because they are easier to take than a pill.

Price pressure from two fronts

In vitamins, private label increased the price pressure in the review period, mostly stemming from pharmacies, which focused on incorporating more consumer goods. Private label lines are able to offer lower prices, which was one of the reasons for their growth in share in the review period; however, private label had a tougher time in 2018, with growth stagnating.

Retail channels create natural differentiation in vitamins

The increasing number of positionings of multivitamins led to growth, but also created potential for differentiating products in different channels, such as sports shops, healthfood shops and pharmacies, which attract different types of consumers. Different channels stock different types of products that focus on different benefits.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Sweden?
What are the major brands in Sweden?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Sweden - Category analysis

HEADLINES

PROSPECTS

Clouds on the horizon for the “sun vitamin” craze

Potential limits on maximum dosages to curb Swedes’ consumption of vitamins

COMPETITIVE LANDSCAPE

Brand balance and potential for growth

Price pressure from two fronts

Retail channels create natural differentiation in vitamins

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Consumer Health in Sweden - Industry Overview

ANALYSIS

Executive Summary

Technology changes consumer behaviour in Sweden
Changing consumer preference affects developments in consumer health
Broadening profiles and multichannel penetration will increase the competition
Pharmacies are evolving in the era of internet retailing
Sports nutrition will sprint ahead in consumer health

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Sweden

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Sweden vs Other Geographies
Households with a Disposable Income Over USD25,000 - Sweden

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Technology changes consumer behaviour in Sweden

Changing consumer preference affects developments in consumer health

Broadening profiles and multichannel penetration will increase the competition

Pharmacies are evolving in the era of internet retailing

Sports nutrition will sprint ahead in consumer health

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Vitamins in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Clouds on the horizon for the “sun vitamin” craze

Potential limits on maximum dosages to curb Swedes’ consumption of vitamins

COMPETITIVE LANDSCAPE

Brand balance and potential for growth

Price pressure from two fronts

Retail channels create natural differentiation in vitamins

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Sweden market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in Sweden - Category analysis

HEADLINES

PROSPECTS

Clouds on the horizon for the “sun vitamin” craze

Potential limits on maximum dosages to curb Swedes’ consumption of vitamins

COMPETITIVE LANDSCAPE

Brand balance and potential for growth

Price pressure from two fronts

Retail channels create natural differentiation in vitamins

CATEGORY DATA

Consumer Health in Sweden - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Technology changes consumer behaviour in Sweden

Changing consumer preference affects developments in consumer health

Broadening profiles and multichannel penetration will increase the competition

Pharmacies are evolving in the era of internet retailing

Sports nutrition will sprint ahead in consumer health

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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