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Country Report

Vitamins in

Vitamins in Switzerland

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumers turn to vitamins to boost their immunity

The outbreak of COVID-19 caused widespread concern among the Swiss population, with many people concerned about potentially catching the virus. This placed a stronger focus on the immune system as consumers looked to be prepared to fight off the infection.

Question marks remain over the use of vitamins

Prior to the outbreak of COVID-19 interest in vitamins had been waning with consumers having become more focused on pursuing a healthier diet and exercise rather than looking to obtain the recommended intake of vitamins through supplements. There were a growing number of articles appearing online and in the media highlighting how it is more nutritionally beneficial to obtain your required intake of vitamins natural, with question marks raised over the efficacy of using vitamin supplements.

Bayer and Antistress cement their dominance in 2020

Vitamins continued to be dominated by two companies in 2020, Bayer (Schweiz) and Antistress AG. Both players witnessed healthy growth, being well positioned to benefit from the increased demand for vitamins stemming from the COVID-19 crisis.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Switzerland?
What are the major brands in Switzerland?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers turn to vitamins to boost their immunity

Question marks remain over the use of vitamins

Bayer and Antistress cement their dominance in 2020

RECOVERY AND OPPORTUNITIES

Steady if unspectacular growth predicted for vitamins as consumers take a more holistic approach to health

Bioforce renamed A Vogel as Swiss company looks to benefit from its local history

Ageing population offers growth potential

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2015-2020
Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Consumer Health in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Vitamins in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumers turn to vitamins to boost their immunity

Question marks remain over the use of vitamins

Bayer and Antistress cement their dominance in 2020

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Switzerland market research report includes:

Our market research reports answer questions such as:

Why buy this report?

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Table of Contents

Vitamins in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers turn to vitamins to boost their immunity

Question marks remain over the use of vitamins

Bayer and Antistress cement their dominance in 2020

RECOVERY AND OPPORTUNITIES

Steady if unspectacular growth predicted for vitamins as consumers take a more holistic approach to health

Bioforce renamed A Vogel as Swiss company looks to benefit from its local history

Ageing population offers growth potential

CATEGORY DATA

Consumer Health in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

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