Executive Summary

Oct 2019
PROSPECTS
Health and wellness trend exerts contrasting pressures on sales of vitamins

The current health and wellness trends exert contrasting pressures on vitamins, both supporting and dampening sales at the same time. Many consumers are attempting to lead healthier lives, including by following healthier and more balanced diets.

Products with a specific health positioning support growth

Vitamins C, D, multivitamins and other single vitamins aimed at immune health and specific health-related topics recorded strong retail value growth in 2019 and this is set to continue over the forecast period. New product launches such as vitamin K products (for bone & heart health) introduced in 2018 are expected to create short term growth potential, until the next innovative product is launched.

Ageing population supports growth

Like many Western countries, Switzerland has an ageing population and this also has a strong influence on the development of vitamins. Elderly consumers often opt to boost immune health, bone and heart health and respond particularly positively to multivitamins targeting generations of 50+ years of age.

COMPETITIVE LANDSCAPE
Vitamins is in the hands of two major companies

The majority of retail value sales of vitamins was in the hands of the two leading companies in 2019. Bayer (Schweiz) ranked first due to its Supradyn, Redoxon and Berocca brands, with Supradyn being the most important.

Private label has a strong offer of low-priced vitamins

Nevertheless, private label remained strong within the lower price segment of vitamins in Switzerland in 2019, albeit with a declining overall share. The selection partially rivals that of larger brands and with Migros Genossenschaftsbund and Coop Genossenschaft being the main representatives of private label these products are easily and conveniently accessible to consumers, although their partial lack of specialisation and diversification supports the competitive advantages of leading brand manufacturers.

Many consumers prefer to buy local

Another supporting factor for the success of various vitamin products and brands is their origin. Many Swiss consumers prefer to purchase brands with a long tradition in Switzerland or that even originated in the country.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Vitamins in Switzerland

SAMPLES:

FAQS ABOUT SAMPLES

DELIVERY:

Files are delivered directly into your account within a few minutes of purchase. 

OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Switzerland market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • What is the market size of Vitamins in Switzerland?
  • What are the major brands in Switzerland?
  • Are combination products with acetaminophen still popular?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Vitamins in Switzerland - Category analysis

HEADLINES

PROSPECTS

Health and wellness trend exerts contrasting pressures on sales of vitamins
Products with a specific health positioning support growth
Ageing population supports growth

COMPETITIVE LANDSCAPE

Vitamins is in the hands of two major companies
Private label has a strong offer of low-priced vitamins
Many consumers prefer to buy local

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Consumer Health in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Further declines for consumer health
The health and wellness trend a two-edged sword for consumer health
Leading companies maintain their strong positions
Internet retailing is limited by stringent legislation
Consumer health set to see a slightly positive improvement over the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources