With consumers being progressively invested in maintaining good health and a more balanced lifestyle, while still having to face growing challenges with regards to time and increasing stress levels, demand for products to support their goals is set to rise on a year-on-year basis over the forecast period. As general health and the immune system are expected to remain in focus for most, multivitamins and vitamin C are likely to stay the main growth drivers.
Bayer (Schweiz) AG maintains its company lead (NBO) in vitamins, and this is expected to remain over the forecast period – despite brand Burgerstein (from Antistress AG) holding top brand place over Bayer’s popular Supradyn. Bayer’s wide product portfolio overall across consumer health in general, as well as its long years of experience and strong media presence, support the company's high level of brand recognition and consumer trust.
No notable changes are expected in distribution and retail channels over the forecast period. Swiss consumers are still rather traditional with their choices and shopping behaviours, and this is likely to remain the same moving forwards.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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