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Learn moreJan 2021
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The outbreak of COVID-19 caused widespread concern among the Swiss population, with many people concerned about potentially catching the virus. This placed a stronger focus on the immune system as consumers looked to be prepared to fight off the infection.
Prior to the outbreak of COVID-19 interest in vitamins had been waning with consumers having become more focused on pursuing a healthier diet and exercise rather than looking to obtain the recommended intake of vitamins through supplements. There were a growing number of articles appearing online and in the media highlighting how it is more nutritionally beneficial to obtain your required intake of vitamins natural, with question marks raised over the efficacy of using vitamin supplements.
Vitamins continued to be dominated by two companies in 2020, Bayer (Schweiz) and Antistress AG. Both players witnessed healthy growth, being well positioned to benefit from the increased demand for vitamins stemming from the COVID-19 crisis.
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Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vitamins industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.