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Learn moreOct 2019
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Multivitamins increased their presence and importance across all consumer groups - adult, children, 50-plus and pregnant women. Growth is mainly driven by Vitabiotics and its Wellman and Wellwoman multivitamins.
Some UK consumers need more targeted solutions rather than multivitamins. The “sunshine” vitamin, vitamin D, is one of the most commonly bought vitamins in the UK.
Health and wellbeing are on the agenda of UK consumers. Especially, millennials are taking under consideration their health and treat it as their investment in the future.
Holland & Barrett continues to be the leading player in the single vitamins space. The brand offers a personalised approach to dietary support and supplementation with highly educated sales assistants.
Vitabiotics continues to expand its range and target all the relevant areas of UK consumers’ lives. Brain health is one of the hottest topics in the UK.
Announced at the end of 2018, the Pfizer and GSK joint venture will shake up consumer health and at the same time the vitamins category. The Pfizer and GSK joint venture "will be a category leader in pain relief, respiratory, vitamin and mineral supplements, digestive health, skin health and therapeutic oral health and will be the largest global consumer healthcare business".
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Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vitamins industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.