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Learn moreOct 2020
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In light of COVID-19, preventive health has become a priority for many consumers in the UK with this scenario set to positively impact demand for vitamins throughout 2020. In particular, immunity has been a big driving force, with vitamin C, vitamin D and multivitamins all seeing a notable uptake in demand, with multivitamins for the elderly particularly gaining share in positioning.
Prior to the emergence of COVID-19 and subsequent lockdown measures, online demand for vitamins and dietary supplements was already resulting in share gain from other distribution channels such as drugstores/parapharmacies and supermarkets. This trend notably strengthened in 2020 as store closures and social distancing measures acted as deterrents to bricks-and-mortar retailing.
Increasing demand for vitamins alongside a surge in online shopping in the category placed greater strain on the supply chain, especially within the first half of 2020. Use in trials added further pressure to the supply of raw ingredients globally, with at least 16 and 14 trials researching the possible link between COVID-19 and greater immunity through the use of vitamin C and vitamin D respectively, whilst companies highlighted difficulties in sourcing and higher price points as a result of this.
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Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vitamins industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.