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Country Report
Vitamins in
United Kingdom
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Vitamins in the United Kingdom
Oct 2020
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Executive Summary
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2020 IMPACT
Emergence of COVID-19 supports preventive health trend due to greater demand for immune-boosting vitamins
In light of COVID-19, preventive health has become a priority for many consumers in the UK with this scenario set to positively impact demand for vitamins throughout 2020. In particular, immunity has been a big driving force, with vitamin C, vitamin D and multivitamins all seeing a notable uptake in demand, with multivitamins for the elderly particularly gaining share in positioning.
Sales of vitamins via e-commerce accelerate during lockdown
Prior to the emergence of COVID-19 and subsequent lockdown measures, online demand for vitamins and dietary supplements was already resulting in share gain from other distribution channels such as drugstores/parapharmacies and supermarkets. This trend notably strengthened in 2020 as store closures and social distancing measures acted as deterrents to bricks-and-mortar retailing.
Product shortages increase alongside a hike in pricing
Increasing demand for vitamins alongside a surge in online shopping in the category placed greater strain on the supply chain, especially within the first half of 2020. Use in trials added further pressure to the supply of raw ingredients globally, with at least 16 and 14 trials researching the possible link between COVID-19 and greater immunity through the use of vitamin C and vitamin D respectively, whilst companies highlighted difficulties in sourcing and higher price points as a result of this.
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Overview
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OVERVIEW
Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vitamins industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
The Vitamins in United Kingdom market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Vitamins in United Kingdom?
- What are the major brands in United Kingdom?
- Are combination products with acetaminophen still popular?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Health market research database.
Want to find out more about this report?
Request more informationTable of Contents
Vitamins in the United Kingdom - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Emergence of COVID-19 supports preventive health trend due to greater demand for immune-boosting vitamins
Sales of vitamins via e-commerce accelerate during lockdown
Product shortages increase alongside a hike in pricing
RECOVERY AND OPPORTUNITIES
Proof of efficacy key to growth
Pill fatigue to give rise to new formats
Economic factors limit spending
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2015-2020Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
Consumer Health in the United Kingdom - Industry Overview
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 10 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 11 Sales of Consumer Health by Category: Value 2015-2020Table 12 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 14 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format: % Value 2015-2020
Table 17 Distribution of Consumer Health by Format and Category: % Value 2020
Table 18 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
SOURCES
Summary 1 Research SourcesCATEGORY DATA
Table 20 Sales of Analgesics by Category: Value 2015-2020Table 21 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 22 NBO Company Shares of Analgesics: % Value 2016-2020
Table 23 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 24 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 25 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020Table 27 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 32 Sales of Digestive Remedies by Category: Value 2015-2020Table 33 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 35 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 36 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 37 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 38 Sales of Dermatologicals by Category: Value 2015-2020Table 39 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 41 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 42 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 43 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 44 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
CATEGORY INDICATORS
Table 45 Number of Smokers by Gender 2015-2020CATEGORY DATA
Table 46 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020Table 47 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 48 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2020
Table 50 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 51 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 52 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 56 Sales of Sleep Aids: Value 2015-2020Table 57 Sales of Sleep Aids: % Value Growth 2015-2020
Table 58 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 59 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 60 Forecast Sales of Sleep Aids: Value 2020-2025
Table 61 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
CATEGORY DATA
Table 62 Sales of Eye Care by Category: Value 2015-2020Table 63 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 64 NBO Company Shares of Eye Care: % Value 2016-2020
Table 65 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 66 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 67 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 68 Sales of Wound Care by Category: Value 2015-2020Table 69 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 70 NBO Company Shares of Wound Care: % Value 2016-2020
Table 71 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 72 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 73 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 74 Sales of Vitamins by Category: Value 2015-2020Table 75 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 76 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 77 NBO Company Shares of Vitamins: % Value 2016-2020
Table 78 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 79 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 81 Sales of Dietary Supplements by Category: Value 2015-2020Table 82 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 83 Sales of Dietary Supplements by Category: Value 2015-2020
Table 84 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 85 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 86 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 87 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 88 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 89 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 90 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 91 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 92 Sales of Weight Management and Wellbeing by Category: Value 2015-2020Table 93 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 94 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 95 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 96 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 97 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 98 Sales of Sports Nutrition by Category: Value 2015-2020Table 99 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 100 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 101 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 102 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 103 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 104 Sales of Herbal/Traditional Products by Category: Value 2015-2020Table 105 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 106 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 107 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 108 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 109 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 110 Sales of Paediatric Consumer Health by Category: Value 2015-2020Table 111 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 112 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2020
Table 113 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 114 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 115 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 116 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Consumer Health in the United Kingdom - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 117 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020Table 118 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 119 Sales of Consumer Health by Category: Value 2015-2020Table 120 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 121 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 122 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 123 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 124 Distribution of Consumer Health by Format: % Value 2015-2020
Table 125 Distribution of Consumer Health by Format and Category: % Value 2020
Table 126 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 127 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Vitamins in the United Arab Emirates | Nov 2020
- Vitamins in the US | Oct 2020
- Vitamins in Tunisia | Nov 2020
- Vitamins in Turkey | Nov 2020
- Vitamins in Ukraine | Nov 2020
- Vitamins in Uruguay | Nov 2020
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Company Reports
- Pfizer Inc in Consumer Health | Nov 2017
Complete Catalogue
Country Reports
- Vitamins in Algeria | Nov 2020
- Vitamins in Argentina | Nov 2020
- Vitamins in Australia | Oct 2020
- Vitamins in Austria | Jan 2021
- Vitamins in Azerbaijan | Oct 2020
- Vitamins in Belarus | Nov 2020
- Vitamins in Belgium | Oct 2020
- Vitamins in Bolivia | Nov 2020
- Vitamins in Bosnia and Herzegovina | Oct 2020
- Vitamins in Bosnia-Herzegovina | Feb 2019
- Vitamins in Brazil | Oct 2020
- Vitamins in Bulgaria | Nov 2020
- Vitamins in Cameroon | Nov 2020
- Vitamins in Canada | Nov 2020
- Vitamins in Chile | Nov 2020
- Vitamins in China | Nov 2020
- Vitamins in Colombia | Jan 2021
- Vitamins in Costa Rica | Nov 2020
- Vitamins in Croatia | Oct 2020
- Vitamins in Denmark | Nov 2020
- Vitamins in Dominican Republic | Nov 2020
- Vitamins in Ecuador | Nov 2020
- Vitamins in Egypt | Nov 2020
- Vitamins in Estonia | Nov 2020
- Vitamins in Finland | Nov 2020
- Vitamins in France | Oct 2020
- Vitamins in Georgia | Nov 2020
- Vitamins in Germany | Dec 2020
- Vitamins in Greece | Nov 2020
- Vitamins in Guatemala | Nov 2020
- Vitamins in Hong Kong, China | Nov 2020
- Vitamins in Hungary | Nov 2020
- Vitamins in India | Oct 2020
- Vitamins in Indonesia | Nov 2020
- Vitamins in Ireland | Oct 2020
- Vitamins in Israel | Nov 2020
- Vitamins in Italy | Oct 2020
- Vitamins in Japan | Nov 2020
- Vitamins in Kazakhstan | Nov 2020
- Vitamins in Kenya | Nov 2020
- Vitamins in Latvia | Nov 2020
- Vitamins in Lithuania | Nov 2020
- Vitamins in Macedonia | Feb 2019
- Vitamins in Malaysia | Nov 2020
- Vitamins in Mexico | Oct 2020
- Vitamins in Morocco | Nov 2020
- Vitamins in New Zealand | Oct 2020
- Vitamins in Nigeria | Nov 2020
- Vitamins in North Macedonia | Nov 2020
- Vitamins in Norway | Nov 2020
- Vitamins in Pakistan | Nov 2020
- Vitamins in Peru | Nov 2020
- Vitamins in Poland | Nov 2020
- Vitamins in Portugal | Oct 2020
- Vitamins in Romania | Nov 2020
- Vitamins in Russia | Nov 2020
- Vitamins in Saudi Arabia | Nov 2020
- Vitamins in Serbia | Nov 2020
- Vitamins in Singapore | Nov 2020
- Vitamins in Slovakia | Nov 2020
- Vitamins in Slovenia | Nov 2020
- Vitamins in South Africa | Jan 2021
- Vitamins in South Korea | Nov 2020
- Vitamins in Spain | Nov 2020
- Vitamins in Sweden | Nov 2020
- Vitamins in Switzerland | Jan 2021
- Vitamins in Taiwan | Nov 2020
- Vitamins in Thailand | Nov 2020
- Vitamins in the Czech Republic | Nov 2020
- Vitamins in the Netherlands | Oct 2020
- Vitamins in the Philippines | Nov 2020
- Vitamins in the United Arab Emirates | Nov 2020
- Vitamins in the US | Oct 2020
- Vitamins in Tunisia | Nov 2020
- Vitamins in Turkey | Nov 2020
- Vitamins in Ukraine | Nov 2020
- Vitamins in Uruguay | Nov 2020
- Vitamins in Uzbekistan | Oct 2020
- Vitamins in Venezuela | Feb 2019
- Vitamins in Vietnam | Nov 2020
Company Reports
- Pfizer Inc in Consumer Health | Nov 2017