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Country Report

Vitamins in

Vitamins in the United Kingdom

19 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Evolving consumer education influences vitamins consumption

Consumer education is influencing the development of vitamins in the UK, with recommendations from government health institutions proving to be increasingly important for British consumers in decisions relating to vitamin consumption. In 2016 and 2017, the key influence on the development of vitamins was the Department of Health’s recommendation that all babies from birth to the age of one take a daily vitamin D supplement (8.

New formats and free-from campaigns to support growth

The vitamins market is well established in the UK and saturated with a considerable number of brands. However, growth is being supported by increasing health-awareness and consumers’ efforts to find ways to prevent medical conditions.

COMPETITIVE LANDSCAPE

Retailers lead the vitamins market

Retailers maintained a strong presence in vitamins in 2017, with leading healthcare retailers, Holland & Barrett and Boots, ranking first and second, respectively, during the year. Offering wide ranges of products for attractive prices, these two players jointly accounted for 37% of total vitamins value sales in the UK in 2017.

Sports nutrition companies stepping into vitamins

The number of people in the UK involved in sports and using sports nutrition as an aid in their fitness regimes is growing every year. Sports nutrition companies are expanding the range of products they offer far beyond their traditional categories to include weight management, foods, vitamins, and dietary supplements.

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Vitmains and Dietary Supplements

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in United Kingdom?
What are the major brands in United Kingdom?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Evolving consumer education influences vitamins consumption

New formats and free-from campaigns to support growth

COMPETITIVE LANDSCAPE

Retailers lead the vitamins market

Sports nutrition companies stepping into vitamins

CATEGORY DATA

Summary 1 Multivitamins: Brand Ranking by Positioning 2017
Table 1 Sales of Vitamins by Category: Value 2012-2017
Table 2 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 3 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 4 NBO Company Shares of Vitamins: % Value 2013-2017
Table 5 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 6 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Changing consumer attitudes driving and reshaping market

Modern lifestyles boost growth categories in 2017

Smaller players exploit demand trends

Significant growth in internet retailing

Boundaries set to blur in the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 9 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2012-2017
Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Vitamins in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Evolving consumer education influences vitamins consumption

New formats and free-from campaigns to support growth

COMPETITIVE LANDSCAPE

Retailers lead the vitamins market

Sports nutrition companies stepping into vitamins

Samples

Overview

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OVERVIEW

The Vitamins in United Kingdom market research report includes:

Our market research reports answer questions such as:

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Table of Contents

Vitamins in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Evolving consumer education influences vitamins consumption

New formats and free-from campaigns to support growth

COMPETITIVE LANDSCAPE

Retailers lead the vitamins market

Sports nutrition companies stepping into vitamins

CATEGORY DATA

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Changing consumer attitudes driving and reshaping market

Modern lifestyles boost growth categories in 2017

Smaller players exploit demand trends

Significant growth in internet retailing

Boundaries set to blur in the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

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