The onset of the pandemic has accelerated the growth of the health and wellness trend in the UK and has led to an increasing number of consumers taking preventative care by choosing vitamins to maintain and improve their health and avoid illnesses. According to Euromonitor International’s Health and Nutrition Survey fielded in 2022, an increasing number of consumers are also resorting to vitamins to treat mild health concerns.
New product development and innovation will remain important growth drivers of vitamins in the UK. Players are continually looking for new ways to expand their ranges and options in an attempt to broaden their customer base, by launching new formats, packaging, new combinations and strengthening their online presence on social media.
Vitamins is facing strong competition from functional wellness products which are on the rise across different industries. There has been strong innovation in soft drinks, sports nutrition and packaged food with players adding vitamins to their products to attract customers searching for healthier options and alternative formats and flavours.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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