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Country Report

Vitamins in

Vitamins in the United Kingdom

19 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Format innovation freshens up a stale category

Gummy multivitamins have long been a staple in paediatric vitamins and dietary supplements. However, the introduction into the UK of Centrum Multigummies for adults in January 2018 changed the stagnant vitamins landscape.

Convenience trumps other factors on the path to purchase

Even with something as important and crucial as health, consumers’ purchase decisions are increasingly driven by convenience. Sales of multivitamins have enjoyed strong growth as customers attempt to achieve maximum health with minimum effort.

Veganism boosts sales of single vitamins

Despite format innovation energising sales of vitamins, Centrum Multigummies and other gummy formulations contain animal-based gelatin. The proportion of vegans and vegetarians in the UK is growing at double-digit rates each year and single vitamins and combination vitamins cater to their nutritional needs more effectively than multivitamins.

COMPETITIVE LANDSCAPE

Vitamins are part of the weekly food shop, edging out health and drug stores

As supermarkets consolidates its identity as a one-stop shop where consumers can buy everything, the channel threatens health stores and pharmacies more than ever by offering generic private label vitamins at a fraction of the price of established products. Tesco and Sainsbury’s offer private label versions of multivitamins and single vitamins in various formats.

Consumers torn between convenient multivitamins and personalised single combinations

Boots and Holland & Barrett consistently entice shoppers with deals such as “3 for 2 across all Wellness products” or “Buy One Get One For 99p”, respectively. Supermarkets adopt a similar approach, with Tesco, Sainsbury’s and others trying both multibuy offers and everyday low prices.

“Natural” appeal catches Holland & Barrett up to Boots

Holland & Barrett has historically been the UK’s top-ranking brand in vitamins and dietary supplements, with Boots in second place. Acquired by L1 Retail in June 2017, the UK’s largest health shop chain was targeted by the Russian holding company because it “moves with and leads long-term trends”.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in United Kingdom?
What are the major brands in United Kingdom?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Format innovation freshens up a stale category

Convenience trumps other factors on the path to purchase

Veganism boosts sales of single vitamins

COMPETITIVE LANDSCAPE

Vitamins are part of the weekly food shop, edging out health and drug stores

Consumers torn between convenient multivitamins and personalised single combinations

“Natural” appeal catches Holland & Barrett up to Boots

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Consumer focus shifts further towards healthy living, natural remedies and mental health

Focus on prevention rather than curative products drives herbal sales in the pursuit of healthy living

Fickle customers heighten the threat of private label to established players

Pharmacies struggle to remain relevant as supermarkets rule

NHS cost-cutting expected to boost OTC sales as Brexit looms in the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Vitamins in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Format innovation freshens up a stale category

Convenience trumps other factors on the path to purchase

Veganism boosts sales of single vitamins

COMPETITIVE LANDSCAPE

Vitamins are part of the weekly food shop, edging out health and drug stores

Consumers torn between convenient multivitamins and personalised single combinations

“Natural” appeal catches Holland & Barrett up to Boots

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in United Kingdom market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Format innovation freshens up a stale category

Convenience trumps other factors on the path to purchase

Veganism boosts sales of single vitamins

COMPETITIVE LANDSCAPE

Vitamins are part of the weekly food shop, edging out health and drug stores

Consumers torn between convenient multivitamins and personalised single combinations

“Natural” appeal catches Holland & Barrett up to Boots

CATEGORY DATA

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Consumer focus shifts further towards healthy living, natural remedies and mental health

Focus on prevention rather than curative products drives herbal sales in the pursuit of healthy living

Fickle customers heighten the threat of private label to established players

Pharmacies struggle to remain relevant as supermarkets rule

NHS cost-cutting expected to boost OTC sales as Brexit looms in the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

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