Vitamins will register healthy constant value growth over the forecast period and this growth will be from a higher baseline, due to the elevated value sales that have come about due to concerns around COVID-19. Even as the COVID-19 virus is brought under control, consumers will still continue to be wary for some time and place an ongoing higher value on their health, with the taking of vitamins becoming more common as an ongoing lifestyle trend.
Movement towards healthy living as a larger lifestyle trend will drive value growth in vitamins. Younger consumers, especially Millennials, will view their consumption of vitamins as a component of their lifestyle decisions, and these lifestyle choices (active living, sustainability, clean labelling) pervade all purchasing decisions they make.
A lot of companies are now trying to move away from traditional format of vitamins in the form of tablets to other formats such as gummies and fizz tablets. More possible innovation in formats will happen over the forecast period, such as the launch of powders and oral sprays that are convenient to use.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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