While traditional French cuisine heavily focuses on meat, many local citizens are beginning to reduce their meat consumption due to climate change concerns. French consumers have altered their relationship with meat - eating less of it, and opting for higher quality foods.
The overall size of the category has rapidly expanded in France and is expected to continue doing so. There are many products available in health and personal care stores and pharmacies among others, but demand is rising as consumers seek natural and long-term health solutions.
Demand for vitamins is set to further grow over the forecast period, which presents brands with a unique opportunity to capitalise on the personalisation trend by creating a diverse range of products that cater for the varying demands of consumers. From immunity and energy to beauty, there is a broad spectrum of customers across all generations seeking different benefits.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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