Executive Summary

Oct 2019
PROSPECTS
Vitamins continues to grow as the products fill any nutritional gaps in people’s diets

Vitamins sales continued to grow in 2019 as their role in maintaining good health is essential. Involved in many biochemical and biological reactions, they help fight infections by strengthening the body.

Vitamins for children is showing a positive development

Increasing numbers of mothers are using vitamin combinations with the underlying objective of supplementing their children's daily nutritional intake in a bid to promote growth, strengthen immune defence mechanisms and improve concentration and memory. These products can give parents peace of mind when they are concerned about the gap between official nutrition recommendations and their child’s actual dietary habits, as children often do not eat a balanced diet and therefore suffer from deficiencies of vitamins, minerals and essential fatty acids.

Multivitamins will continue outperforming single vitamins in the forecast period

Healthy individuals should typically receive all their necessary vitamins and minerals from a nutritious, well-rounded diet. However, for people who do not manage to get all of their nutrition from food or have reduced absorptive abilities, multivitamins are one method to guarantee vitamin intake.

COMPETITIVE LANDSCAPE
Laboratories Juvat adds “superfood” products to its already extensive range

Laboratories Juvat, with its Juvamine brand, is a leading player in mass distribution of vitamins and dietary supplements. Juvamine was the first brand to get involved in the distribution of vitamins and food supplements in the mass market via the supermarket/hypermarket distribution channel.

Les Bio Frères offering vegan/vegetarian vitamins

French start-up Les Bio Frères was created by three brothers aiming to bring something new to the world of vitamins and dietary supplements. The brothers have set up a sustainable and ethical brand aimed at serving the specific needs of vegetarians and vegans.

Bayer Sante Familiale a strong leader in multivitamins

Multivitamins continued to dominate overall vitamins sales in 2019. Multivitamin products are often combined with minerals, while the offering is becoming increasingly segmented according to particular consumer profiles, notably the elderly, women, young people and children.

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Vitamins in France

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in France market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • What is the market size of Vitamins in France?
  • What are the major brands in France?
  • Are combination products with acetaminophen still popular?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Vitamins in France - Category analysis

HEADLINES

PROSPECTS

Vitamins continues to grow as the products fill any nutritional gaps in people’s diets
Vitamins for children is showing a positive development
Multivitamins will continue outperforming single vitamins in the forecast period

COMPETITIVE LANDSCAPE

Laboratories Juvat adds “superfood” products to its already extensive range
Les Bio Frères offering vegan/vegetarian vitamins
Bayer Sante Familiale a strong leader in multivitamins

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Consumer Health in France - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to grow despite declining self-medication levels
Reverse switches and trend towards more natural products
Sanofi continues to lead
Chemists/pharmacies continues to dominate distribution
Continued current value growth expected over the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources