Despite a partial recovery in 2022, the Portuguese economy is still vulnerable, having been further impacted by the conflict in Ukraine. In an inflationary environment, rising prices will have a negative effect on consumer purchasing power, leading to reduced expenditure on consumer health products considered as non-essential, such as vitamins.
One of the most important demographic trends set to influence consumer health in Portugal over the forecast period is the aging of the population. This will contribute to an increasing demand for vitamins, as older consumers tend to be more focused on their health and wellbeing and are more likely to perceive vitamins as an essential way of maintaining their intake of vital nutrients, such as vitamin D for bone health, for example.
Vitamins are currently sold mainly through pharmacies and parapharmacies in Portugal. Consumers tend to trust brands sold in pharmacies, as they are developed by established pharmaceutical laboratories and are therefore perceived as being safer and more effective than those sold via other channels.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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