Sales of vitamins are expected to remain higher than pre-pandemic levels over the forecast period, albeit they are projected to continue declining at a steady pace in retail volume terms. Consumers formed new habits during the pandemic, which included taking vitamins, and many consumers are expected to maintain these habits during the forecast period.
Bucking the declining trend for vitamins in general, vitamin B is expected to benefit from lifestyle changes and emerging dietary needs over the forecast period. This will be due partly to a growing trend towards health and wellbeing, with a particular emphasis on dietary changes.
Capsules is currently still the dominant format in vitamins, with gummies still having quite a marginal presence with demand mainly present in vitamins targeting children. Nevertheless, following the trend witnessed in sleep aids, gummies is a format that is expected to expand rapidly in vitamins.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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