Vitamins in Portugal

October 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Vitamins industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Vitamins industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Vitamins in Portugal report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Vitamins in Portugal?
  • Which are the leading brands in Vitamins in Portugal?
  • How are products distributed in Vitamins in Portugal?
  • How has the regulatory and operating environment for Vitamins changed in Portugal?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Vitamins in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of vitamins flourish as consumers look to boost their immunity levels
Multivitamins and vitamins C and D see strong benefit from COVID-19
Centrum leads but faces growing challenge from smaller players

RECOVERY AND OPPORTUNITIES

COVID-19 set to have longer term impact on sales of vitamins
Multivitamins likely to focus on products to boost the immune system
Convenience is king with e-commerce set to expand its presence

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2015-2020 Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 4 NBO Company Shares of Vitamins: % Value 2016-2020 Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Consumer Health in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020 Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020 Table 15 Distribution of Consumer Health by Format: % Value 2015-2020 Table 16 Distribution of Consumer Health by Format and Category: % Value 2020 Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Vitamins research and analysis database.

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