As the impact of COVID-19 will continue to fade over the forecast period, the growth rates of vitamins are expected to decelerate. Nevertheless, steady demand is anticipated because more consumers will take vitamins regularly as health-consciousness, buoyed by the experiences of the COVID-19 crisis, continues to strengthen.
Vitamin C and vitamin B, along with multivitamins, are expected to record gains over the forecast period. These vitamins are essential to the healthy functioning of the body and deficiencies can cause serious health problems.
The strong level of competition seen within vitamins is expected to continue over the forecast period, with brand manufacturers focusing on new product launches and innovation to expand their consumer bases and prevent their customers from switching to private label alternatives. Meanwhile, for their part, private label players will likely continue to enhance their portfolios to try and match the quality of branded products, albeit continuing to offer lower prices.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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