Multivitamins are expected to continue growing in the forecast period as many consumers have developed new habits taking them daily or as prescribed. After a strong increase in the current value growth rate of vitamins in 2020, the growth rate in 2021 dropped back slightly, but has picked up again in 2022.
Several vitamins are offered at sports nutrition retailers in Costa Rica as they are often advised to be taken in addition to sports supplementation. These stores are a good way to position vitamins, as usually sports enthusiasts are keener on learning the benefits of vitamins in their diets.
Vitamins are considered to be expensive item and in times of economic uncertainty brands are expected to offer discounts to attract consumers as they begin to trade down to more economical products. Over the forecast period, sales of vitamins is expected to continue being driven by lower-priced options such as the new GNC economy line introduced in 2022.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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