Consuming vitamins can be expensive and often considered unnecessary by lower-income groups that are trying to make ends meet. During the forecast period, as consumers are looking for savings, consumption of vitamins is expected to be driven by higher income groups with higher awareness and more disposable income.
As consumers are looking to save, they will more likely be willing to purchase a single product containing all vitamins than multiple different products, one for each vitamin. Retailers are expected to offer discounts and price promotions to encourage purchases.
As vitamins are not considered essentials, retailers are expected to offer discounts and promotions to encourage purchases. Sales that offer 2-for-1 or bundling will grow in popularity for brands to grow their share.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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