Local sources and experts do not expect sales of vitamins to skyrocket as they did from March 2020 to March 2021. For the moment, the craze for vitamin D is not expected to see a resurgence and this product is expected to post positive but modest growth in the forecast period.
Belgians are likely to replace non-specific multivitamins with much less expensive or better targeted options such as single vitamins (notably for the elderly and pregnant women), probiotic supplements, or even sleep aids with magnesium. Single vitamins are notably cheaper than multivitamins – a course of Omnibionta 3 costs EUR35-40 per month vs EUR10 for vitamin C.
While it may face a possible rise in the price-sensitivity of Belgians after the pandemic, multivitamins could face marked price increases due to inflation and the shortage of some ingredients. In addition, doctors and nutritionists are more likely to recommend single vitamins, such as vitamin C, for immunity support.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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