Now that the bubble around products aimed at improving immunity has burst, things should return to normal in vitamins with sales likely to continue falling in the short term before posting modest but positive growth toward the end of the forecast period. The enhanced health and wellness trend, alongside the growing demand for more natural products should boost demand for vitamins, but especially when they are cheaper than dietary supplements.
It will likely take more time for sales of multivitamins to recover. Prior to the pandemic, advertising support for multivitamins proved to be less profitable, with any boost to sales being temporary during the period of advertising and then falling sharply once the campaigns stopped.
There is a threat that could impact demand for vitamins in Belgium. This stems from a recent US survey (on healthy, non-pregnant adults with no known deficiencies) of the benefits and risks of the use of vitamin in the primary prevention of cardiovascular disease and cancer.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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