Prior to the pandemic, consumers showed a marked preference for multivitamins over single vitamins, as they perceived that these products provide a more comprehensive role in improving overall health, addressing multiple dietary needs at the same time and were better value. The pandemic saw consumers seeking specific single vitamins to help with immunity, and this temporarily reversed the trend.
With the onset of the pandemic, brands such as Redoxon distributed by Bayer Boliviana Ltda and C-Vimin from Laboratorios Droguería INTI SA, significantly increased their advertising of vitamin C stressing the importance of consuming it on a regular basis. In 2022, these brands continue to be heavily marketed with some products reinforced with Zinc.
During the pandemic, one of the categories most impacted by a growing illegal market was multivitamins. The supply of these products grew significantly in popular markets and online via social media networks.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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