Rising health-awareness, underpinned by factors such as government efforts to address public health issues and increasing internet access, are driving a trend towards greater preventive healthcare among Bolivians. This is reflected in increasing consumption of vitamins as part of daily life.
Child malnutrition is one of the main public health problems in Bolivia, with the country having one of the highest rates of this condition in the region. The government has looked to address the issue by developing preventive nutritional programmes and giving priority to high-risk groups, including pregnant women, children and seniors.
According to the Global Adaptation Initiative project of the University of Notre Dame (ND-GAIN), Bolivia ranks among the Latin American countries most vulnerable to the impact of climate change. As a result, the country faces extreme temperature variability, hotter summers and increasingly cold winters.
Vitamins is highly competitive, with new players and products frequently entering the category. Multivitamins, the largest category within vitamins, is dominated by imported products.
Traditionally, single vitamins consumed in Bolivia have been locally produced. Laboratorios Droguería INTI continues to lead sales in this area due to the popularity of its C-Vimin and E-Vimin brands.
Nexocorp, owner of one of the main pharmacy chains in Bolivia, Farmacorp, is looking to build its coverage and penetration by developing its private label offer in both single vitamins and multivitamins. Farmacorp is also the distributor for GNC Inc brands (GNC Multivitaminico and GNC Single Vitamins) in Bolivia.
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This industry report originates from Passport, our Consumer Health market research database.