Executive Summary

Sep 2019
PROSPECTS
Shift towards preventive care boosts demand for vitamins

Rising health-awareness, underpinned by factors such as government efforts to address public health issues and increasing internet access, are driving a trend towards greater preventive healthcare among Bolivians. This is reflected in increasing consumption of vitamins as part of daily life.

Free distribution of vitamins by government impacts OTC demand

Child malnutrition is one of the main public health problems in Bolivia, with the country having one of the highest rates of this condition in the region. The government has looked to address the issue by developing preventive nutritional programmes and giving priority to high-risk groups, including pregnant women, children and seniors.

Demand for vitamin C boosted by impact of climate change

According to the Global Adaptation Initiative project of the University of Notre Dame (ND-GAIN), Bolivia ranks among the Latin American countries most vulnerable to the impact of climate change. As a result, the country faces extreme temperature variability, hotter summers and increasingly cold winters.

COMPETITIVE LANDSCAPE
Direct selling continues to dominate due to offering of personal touch

Vitamins is highly competitive, with new players and products frequently entering the category. Multivitamins, the largest category within vitamins, is dominated by imported products.

Rising health awareness boosts demand for single vitamins

Traditionally, single vitamins consumed in Bolivia have been locally produced. Laboratorios Droguería INTI continues to lead sales in this area due to the popularity of its C-Vimin and E-Vimin brands.

Nexocorp continues to lead due to focus on attractive offers and private label range

Nexocorp, owner of one of the main pharmacy chains in Bolivia, Farmacorp, is looking to build its coverage and penetration by developing its private label offer in both single vitamins and multivitamins. Farmacorp is also the distributor for GNC Inc brands (GNC Multivitaminico and GNC Single Vitamins) in Bolivia.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Bolivia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
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Why buy this report?
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This industry report originates from Passport, our Consumer Health market research database.

Vitamins in Bolivia - Category analysis

HEADLINES

PROSPECTS

Shift towards preventive care boosts demand for vitamins
Free distribution of vitamins by government impacts OTC demand
Demand for vitamin C boosted by impact of climate change

COMPETITIVE LANDSCAPE

Direct selling continues to dominate due to offering of personal touch
Rising health awareness boosts demand for single vitamins
Nexocorp continues to lead due to focus on attractive offers and private label range

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Consumer Health in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Moderate economic recovery boosts consumer health market
Health and wellness trend fuels consumer health demand
Consumers continue to prefer higher quality imported brands
Pharmacy chains continue to gain OTC medicine distribution share
Demand fuelled by improving economy and rising consumer purchasing power

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

SOURCES

Summary 1 Research Sources