Over the forecast period, vitamins is expected to see slightly negative retail value sales growth, but value sales levels of most categories are anticipated to stay above 2019 levels. Indeed, these higher levels underline that consumer consumption of certain vitamins increased for the long term as a result of the pandemic placing health at the forefront of Finnish minds.
The most dynamic vitamins category is anticipated to be other vitamins over the forecast period. Other vitamins still accounts for a small overall share of vitamin sales.
Following the surge of demand in 2020, vitamins is expected to continue to contract in the forecast period as competition is anticipated to intensify to maintain and potentially capture new value share on a landscape which is rapidly reaching maturity. It will become increasingly difficult for new players to find space and existing players are expected to focus on brand extensions, new packaging sizes or ingredient content, including offering different levels of vitamin concentration among existing brands.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Vitamins industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!