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Vitamins in Vietnam

September 2021
USD 1,195
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This report comes in PDF with additional info in Excel included.


Understand the latest market trends and future growth opportunities for the Vitamins industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Vitamins industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Vitamins in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Vitamins in Vietnam?
  • Which are the leading brands in Vitamins in Vietnam?
  • How are products distributed in Vitamins in Vietnam?
  • How has the regulatory and operating environment for Vitamins changed in Vietnam?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Vitamins in Vietnam - Category analysis


COVID-19 stimulates demand for vitamins in 2021, while sales remain strongest in chemists/pharmacies channel
Vitamins experiences shortages at the onset of the pandemic which are quickly alleviated as the virus comes under greater control
Vitamin C is promoted during the COVID-19 pandemic via a number of channels, including government health initiatives
Slower growth pace of vitamins due to category maturity and larger vaccinated population
Growing demand for sophisticated products limits growth of vitamins
Vitamin C and E gain more attention from consumers
Table 1 Sales of Vitamins by Category: Value 2016-2021
Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 4 NBO Company Shares of Vitamins: % Value 2017-2021
Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

Consumer Health in Vietnam - Industry Overview

Consumer health in 2021: The big picture
COVID-19 pandemic lifts demand for vitamin and dietary supplements, analgesics and cough remedies
International players characterise the consumer health market in 2021
Chemists/pharmacies remains a significant channel for consumer health, while e-commerce achieves strong growth
Consumer health achieves healthy growth over the forecast period
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021
Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine



Summary 1 Research Sources
The following categories and subcategories are included:


  • Multivitamins
    • Vitamin A
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Vitamin E
    • Other Single Vitamins


This is the aggregation of multivitamins and single vitamins.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Vitamins research and analysis database.


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