Vitamins in Vietnam offers a positive outlook for the forecast period, with further solid growth rates expected. Demand will continue to be driven by heightened health awareness and the need to boost one’s immune system as well as to improve appearance.
Over the forecast period, key category players are likely to look to expand their target audience to the paediatric segment as demand for vitamins with an adult positioning increasingly matures. In particular, players are projected to expand their target audience from 0-3 years to 0-6 years of age for wider consumer reach.
Over the forecast period, the rapid development of chained pharmacies in the country is expected to support future growth of vitamins. The majority of Vietnamese consumers are fearful of counterfeit and low-quality vitamins, which somewhat negatively influences their purchasing habits.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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