As the threat of COVID-19 subsides, Egyptians will continue using vitamins to reduce fatigue and treat all kinds of minor health problems, particularly those which they believe to be caused by nutritional deficiencies. More hectic daily lifestyles make it difficult for many to eat a balanced diet, which will continue to support demand for vitamins.
Many consumers take vitamin C every day in the morning as they believe it's essential to boost their immunity especially after COVID. It is widely available in pharmacies across the country with many different brands and price points to meet the needs of different socioeconomic groups.
Consumers in high- and middle-income groups are generally more educated and health aware and thus are more likely to purchase imported vitamins, as well as dietary supplements on a regular basis. With a higher disposable income, this group are also more likely to purchase imported brands, whilst consumers in lower-income groups tend to take advantage of the cheaper brands on offer.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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