In light of rising inflation, Germans are likely to become increasingly price sensitive heading into the forecast period. This, in turn, may encourage a growing number of consumers to shop for vitamins online as retail e-commerce frequently offers attractive discounts or bundle offers, thereby allowing consumers to save money overall.
Vitamins is set to face strong competition over the forecast period from functional wellness products which are on the rise across different industries in Germany. There has been strong innovation within soft drinks, sports nutrition and packaged food with players adding vitamins to their products to attract consumers searching for healthier options and alternative formats and flavours.
Similar to dietary supplements, there is also an expectation of strong growth for non-pill formats of vitamins in the coming years. Although they are a relatively new innovation within dietary supplements, vitamins in the form of gummies have been popular for many years, and are likely to offer less room for stronger growth.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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