Executive Summary

Oct 2019
PROSPECTS
Adoption of preventative health strategies underpins demand for vitamins

Lifestyle factors also contribute to demand

Women and students represent potential consumer segments

COMPETITIVE LANDSCAPE
Larger players gain share in vitamins at smaller companies’ expense

Perception of higher quality benefits international players

New launches with added-value benefits expected in coming years

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Vitamins in Algeria

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Algeria market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • What is the market size of Vitamins in Algeria?
  • What are the major brands in Algeria?
  • Are combination products with acetaminophen still popular?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Vitamins in Algeria - Category analysis

HEADLINES

PROSPECTS

Adoption of preventative health strategies underpins demand for vitamins
Lifestyle factors also contribute to demand
Women and students represent potential consumer segments

COMPETITIVE LANDSCAPE

Larger players gain share in vitamins at smaller companies’ expense
Perception of higher quality benefits international players
New launches with added-value benefits expected in coming years

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Consumer Health in Algeria - Industry Overview

EXECUTIVE SUMMARY

Import restrictions and resultant price hikes result in growth slowdown
Consumers increasingly seek convenience, more natural products, consistent quality
International players dominate, private label has potential to gain traction
Pharmacists’ advice highly valued by consumers
Government increases investment, but local brands face an uphill struggle

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources