In 2020, vitamins is expected to see decelerated current value growth compared to 2019. Although this is partly likely thanks to declining disposable income levels as a result of the COVID-19 pandemic leading to consumers limiting purchases to essential health products, there has also been a shortage of many imported vitamin brands.
Poor lifestyles lead to adverse health, often arising from poor nutrition, malnutrition, or lack of sleep. In such circumstances, the immune system can become weak.
Saidal Algerie SpA maintains its leading position in vitamins in 2020 and saw a value share gain. Saidal Algerie SpA, which is present in the category with several brands such as Cobamine and Vita-C, continues leading in vitamins in Algeria, despite facing rising levels of competition in the category.
After the expectation of a deceleration in the current value growth rate of vitamins in 2020, the growth rate in 2021 is expected to see a solid increase at constant 2020 prices. As the number of cases of COVID-19 falls, some consumers are expected to consume fewer types of vitamins, and some who turned to them in a time of health crisis may cease their consumption.
Paediatric vitamins is projected to remain one of the best performing vitamins category overall in the forecast period. Paediatric vitamins only emerged in Algeria at the beginning of the review period and is rapidly becoming more available, both imported brands such as Sargenor Enfant and Gelphore Nutrivit as well as domestic brands such as Arginor Enfant.
An increasing number of companies are likely to emerge in the vitamins category over the forecast period, including both importers and domestic manufacturers. For instance, Biopharm Group entered the category over the review period through its manufacturing and marketing of its vitamins and nutritional supplements products.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Vitamins research and analysis database.
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