Sales of vitamins is expected to see robust retail volume and constant value sales growth during the forecast period. The category’s performance is expected to be driven by the strong showing of multivitamins, which is anticipated to remain the most dynamic vitamins category.
Women are expected to remain the main target audience for multivitamins over the forecast period. As a consumer segment, women are generally more interested in caring for their health and wellbeing and are often more inclined to seek an energy boost, especially pregnant women and those aged over 40.
Paediatric vitamins is projected to remain one of the best performing vitamin categories overall. Paediatric vitamins only emerged in Algeria at the beginning of the review period and since then the category has seen rapid development of brand availability, both imported brands such as Gelphore Nutrivit (Les Laboratoires Frater-Razes) as well as domestic brands, such as Arginor Enfant and Sargenor Enfant (LAD PHARMA Laboratoire Algérien Développement Pharmaceutique, EURL).
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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