Executive Summary

Oct 2019
PROSPECTS
Low per capita consumption offers opportunities for future growth

Brazil is the fifth largest market for vitamins worldwide, behind the US, China, Japan and South Korea. Sales in the country are much influenced by vitamin C, the most popular type of vitamin consumed by Brazilians.

New legislation under vitamins to increase transparency to consumers

Up to July 2018, vitamins used to be a category classified as medicines for ANVISA (The Brazilian Health Regulatory Agency). The new legislation introduced at that time now classifies vitamins under “food supplements”.

COMPETITIVE LANDSCAPE
Competition continues to increase under vitamins

Differentiation is quite low within the vitamins category. Consumers usually cannot differentiate, for example, if a vitamin C product from brand X is better than a similar product from brand Y.

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Vitamins in Brazil

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Brazil market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • What is the market size of Vitamins in Brazil?
  • What are the major brands in Brazil?
  • Are combination products with acetaminophen still popular?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Vitamins in Brazil - Category analysis

HEADLINES

PROSPECTS

Low per capita consumption offers opportunities for future growth
New legislation under vitamins to increase transparency to consumers

COMPETITIVE LANDSCAPE

Competition continues to increase under vitamins

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Consumer Health in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer health sales continue to grow strongly in 2019
Positive performance despite the lack of innovation
Leading companies reinforce their position, but competition affects the competitive landscape
Parapharmacies/Drugstores continues to dominate sales, but internet retailing grows stronger
Future growth to remain positive

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources