Accounting for almost half of South America’s economy and population, what happens in Brazil is relevant for the Americas and the market in general. In the case of vitamins, the influx of new regular consumers boosts the forecast, especially when considering the potential recovery of the economic scenario.
It is widely reported by the World Health Organization (WHO) that vitamin A is vital to child health and immune function. Vitamin A supplementation is recommended in infants and children aged 6-59 months as a public health intervention to reduce child morbidity and mortality.
Differentiation is quite limited in vitamins. To counter this issue, players are focusing on offering vitamins associated targeting specific niches through new formats.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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