Vitamins is expected to maintain its growth trajectory in Brazil in the forecast period, with solid CAGRs in both volume and current value terms over 2023-2028. This performance is remarkable, considering the increase already seen for this category since the COVID-19 pandemic.
Vitamins is expected to face fierce competition from functional wellness products in the forecast period. Notably, there has been significant innovation in various product categories, such as soft drinks, snacks, packaged foods, hydration products, and sports nutrition.
While expanding the frontiers in the search for health increases the competition between industries, it also opens up space for new communication channels and points of sale. Velocity is experiencing growth as an indoor cycling gym in Brazil, and throughout 2023 has entered into promotional partnerships with the Vitamine-se brand.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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