Vitamins will register healthy constant value growth over the forecast period in what is a product area that has huge growth potential, as consumers increasingly move away from traditional home-made remedies and their awareness of consumer health products. The widening presence of chemists/pharmacies, as well as health stores like Dwago and Dawai, is also exposing growing numbers of consumers to vitamins and raising brand awareness.
With inflation expected to continue to rise, at least over the early forecast period, it is expected that multivitamins will register higher growth than single vitamins. Consumers view multivitamins as more economical, as they provide multiple benefits and there is also low awareness of the specific benefits of single vitamins among certain consumers.
Despite high rates of vitamin A deficiency in Pakistan, value sales will remain negligible over the forecast period. Indeed, such are the worryingly low levels of vitamin A among children that prior to the pandemic, public health had been running a free Vitamin A co-delivery programme with Nutrition International.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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