While the impact of the COVID-19 pandemic is not expected to remain an important influence on sales of vitamins in the Philippines for the entire forecast period, the experiences of consumers during the height of the pandemic are likely to continue having a positive effect on category sales for the foreseeable future. Specifically, the harsh realities of the COVID-19 situation have sharpened the focus of many people on their general health and, in particular, the function of their immune systems.
One potential area of high sales growth in vitamins during the forecast period is sodium ascorbate, a low-acidity form of vitamin C that is easily absorbed into the human body and which remains present in the human system for longer than other forms of vitamin C. At the end of the review period there were only a handful of brands offering sodium ascorbate-based vitamin C in the Philippines.
Store-based outlets are set to remain popular, being easily accessible retail formats that will benefit considerably from the country’s post-pandemic reopening. Meanwhile, the e-commerce channel will continue to rise.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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