While the impact of the COVID-19 pandemic on sales of vitamins has waned significantly since 2021, the forecast period is expected to see immune support remain a crucial positioning for all of the leading brands and products categorised under vitamins. The experiences of consumers during the height of the pandemic are set to continue influencing sales trends in the category for the foreseeable future, with local people likely to be motivated to take vitamins on a regular basis by the desire to remain healthy and avoid falling ill.
Vitamin C is slated for further positive growth over the forecast period and one factor that is likely to spur sales growth in the category is increasing consumer interest in sodium ascorbate. Sodium ascorbate is a low-acidity form of vitamin C that is easily absorbed into the human body and which remains present in the human system for longer than other forms of vitamin C.
While health and beauty specialist retailers can be expected to remain the dominant retail distribution channel for vitamins and dietary supplements in the Philippines throughout forecast period, it is also likely that retail e-commerce will gain ground in the distribution of vitamins. With the interest of the local population and commerce expected to continue increasing as time passes, all of the most important and established brands in the category are expected to continue expanding their online sales and marketing operations.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Vitamins industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!