Demand for vitamins is expected to remain stable in China over the forecast period in line with heightened health awareness and the need to boost one’s immune system. Multivitamins is being increasingly flooded with new players, and therefore leading brands are seeking to develop innovative formulations to differentiate and increase penetration.
Post-pandemic, local consumers are increasingly looking inwards and chasing beauty from within. Wellness beauty is no longer a new concept, but COVID-19 has accelerated the development of beauty supplements to improve outer appearance.
E-commerce continues to record notable growth and share gain within vitamins in China, and is likely to further penetrate the category by offering a wide range of products at competitive prices. In addition to ensuring a presence on leading e-commerce platforms such as Tmall and JD.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Vitamins industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!