In the context of an ageing society in China, older consumers are becoming a new target group for vitamins, with huge potential compared with herbal/traditional dietary supplements. Vitamins have relatively low penetration amongst older Chinese consumers, thus there is huge room for growth.
There is a growing shift in vitamins for women, from pregnancy, to beauty, and more diverse functions. Pregnancy vitamins used to be the dominant type of vitamins targeting female consumers in the Chinese market, with Elevit from Bayer Healthcare Co Ltd, and Serianen from Beijing Scrianen Pharmaceutical Co Ltd as leading players in this segment.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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