The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreOct 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In an unprecedented year thus far in 2020, the COVID-19 pandemic has created heightened concerns among consumers about self-care and preventive health. Consumers have therefore increasingly been demanding vitamins and dietary supplements orientated towards immunity to improve their body’s defence against infection at previously unseen levels.
Like vitamin C, multivitamins has also been experiencing strong growth in 2020 as a result of COVID-19. Although representing the largest product area across vitamins and dietary supplements, multivitamins had been seeing generally flat growth over the last three years as consumers had been opting for more targeted or specific supplements to fill dietary gaps and achieve the desired health benefits.
Within the single vitamin space, vitamin D has emerged as a frontrunner alongside vitamin C as a means for consumers to improve their immune systems during the COVID-19 pandemic. Although not typically viewed like vitamin C as the main immune support supplement, vitamin D has gained interest due to its role in strengthening white blood cell activity as well as preliminary studies from Europe showing a correlation between vitamin D deficiency and more severe reactions to COVID-19.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vitamins industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.