The outlook for vitamins over the forecast period is broadly favourable, with total volume and current value sales expected to grow steadily. Overall demand will be buoyed by rising health-consciousness in Ireland, a well-established trend that has been reinforced by the pandemic and is increasingly leading people to regularly take these products as a preventive measure or to alleviate the symptoms of specific conditions.
At the end of 2021 Boots issued a recall notice for 31 of its private label vitamins and dietary supplements in Ireland after they were found to contain traces of 2-chloroethanol. This is a reaction product of ethylene oxide, a pesticide that is not permitted for use in foods sold in the EU.
Many people in Ireland have recently become more prone to sleep disorders and increased levels of stress and anxiety due to the unprecedented disruption and uncertainty caused by the pandemic. This should continue to strengthen interest in vitamins positioned as aiding sleep and improving mental health over the forecast period.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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