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Country Report

Vitamins in

Vitamins in India

18 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Awareness of preventive healthcare continues to support demand for vitamins

Consumers in Indian cities are experiencing a faster pace of life and are always pressed for time, which limits their relaxation and alters their sleep cycle. For example, with the growth of the IT-BPO industry, the number of people working late nights has also increased.

Companies launch vitamins in different formats to boost sales

Companies in India mainly offer vitamins in tablet or capsule format, which creates some resistance amongst consumers, as it gives them the feeling that they are consuming medicines. However, as the market evolves, and consumers are looking to vitamins to support their general health, the introduction of other formats, such as gummies and jellies, would lead to more acceptance, as they taste better.

Sports nutrition companies enter vitamins

As more people enrol in fitness centres or gyms in India, with the objective of leading a healthy lifestyle, the word about healthy eating and supplementation is also spreading. These athletes or fitness enthusiasts realise that their diets cannot provide the level of nutrients needed to achieve superior fitness levels, resulting in the use of vitamins.

COMPETITIVE LANDSCAPE

Amway India Enterprises continues to lead vitamins

Amway India Enterprises offers a varied range of vitamins under its Nutrilite brand, allowing it to capture the largest share in 2018. Also, in March 2018, the company announced its intention to generate INR1.

High fragmentation in vitamins

Vitamins is one of the biggest contributors to revenues for pharmaceutical companies. This attracted multiple international and national companies to enter the category in India in recent years.

Vitamins is showing signs of maturity, with single-digit growth

Historically, vitamins showed strong double-digit growth for several years. However, growth is slowing down because of saturation.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in India?
What are the major brands in India?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in India - Category analysis

HEADLINES

PROSPECTS

Awareness of preventive healthcare continues to support demand for vitamins

Companies launch vitamins in different formats to boost sales

Sports nutrition companies enter vitamins

COMPETITIVE LANDSCAPE

Amway India Enterprises continues to lead vitamins

High fragmentation in vitamins

Vitamins is showing signs of maturity, with single-digit growth

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Consumer Health in India - Industry Overview

ANALYSIS

Executive Summary

The uptake of preventative products benefits consumer health
Consumers continue to demand instant relief
Intense competition and evolving distribution shape the competitive landscape
Chemists/pharmacies remains the leading distribution channel
The definition of OTC products will positively impact consumer health in the future

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in India

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Consumer Health in India - Industry Overview

EXECUTIVE SUMMARY

The uptake of preventative products benefits consumer health

Consumers continue to demand instant relief

Intense competition and evolving distribution shape the competitive landscape

Chemists/pharmacies remains the leading distribution channel

The definition of OTC products will positively impact consumer health in the future

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Vitamins in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Awareness of preventive healthcare continues to support demand for vitamins

Companies launch vitamins in different formats to boost sales

Sports nutrition companies enter vitamins

COMPETITIVE LANDSCAPE

Amway India Enterprises continues to lead vitamins

High fragmentation in vitamins

Vitamins is showing signs of maturity, with single-digit growth

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in India market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in India - Category analysis

HEADLINES

PROSPECTS

Awareness of preventive healthcare continues to support demand for vitamins

Companies launch vitamins in different formats to boost sales

Sports nutrition companies enter vitamins

COMPETITIVE LANDSCAPE

Amway India Enterprises continues to lead vitamins

High fragmentation in vitamins

Vitamins is showing signs of maturity, with single-digit growth

CATEGORY DATA

Consumer Health in India - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in India - Industry Overview

EXECUTIVE SUMMARY

The uptake of preventative products benefits consumer health

Consumers continue to demand instant relief

Intense competition and evolving distribution shape the competitive landscape

Chemists/pharmacies remains the leading distribution channel

The definition of OTC products will positively impact consumer health in the future

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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