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The COVID-19 pandemic has boosted demand for vitamins, particularly those associated with enhancing the immune system, including multivitamins and vitamin C. Indeed, the surge in demand for vitamin C led to it being out of stock in many stores in the initial phase of lockdown.
The uncertain conditions prevailing during the COVID-19 pandemic have encouraged consumers to go back to the security of their roots and demand natural, plant-based ingredients that are perceived to be safe and supported by long traditions of consumption. As a result, there has been a significant rise in demand for Ayurvedic products during the pandemic, which has led companies without an Ayurvedic positioning to incorporate traditional Indian ingredients such as amla, curcumin, turmeric, and black pepper in their vitamins offer.
Amway India Enterprises Pvt Ltd remains the largest player in vitamins in the Indian market thanks to its strong Nutrilite range of products across multivitamins and single vitamins, which includes Nutrilite Daily in multivitamins and Natural C and B in single vitamins. The company’s core direct selling model has been negatively impacted by the COVID-19 pandemic because it primarily relies on face-to-face contact.
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Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vitamins industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.