Over the forecast period, further expansion of retail offline and greater investment in communication campaigns are likely to determine the penetration levels of vitamins in India. As per Euromonitor International’s Economies and Consumers data, the rural population in the country is set to comprise the largest share by the end of the forecast period, and as such, expansion to offline retail stores could enable vitamins players to attract this demographic through raising awareness and education.
A number of players have been introducing vitamins in new product formats, which is likely to encourage competitors to follow suit as they attempt to offset the impact of innovation on their own offerings. For instance, in early 2022, Abbott India Ltd launched Arachitol gummies which target vitamin D supplementation, with players such as Vestige Marketing and Mankind Pharma also launching the gummies format for easier consumption.
Due to the pandemic, personal care, along with health and wellness in general, has become significantly more important for many local consumers. As a result, these consumers are increasingly attracted to products that claim to help support skin and hair health, for instance.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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