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Country Report

Vitamins in

Vitamins in India

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 boosts demand for vitamins

The COVID-19 pandemic has boosted demand for vitamins, particularly those associated with enhancing the immune system, including multivitamins and vitamin C. Indeed, the surge in demand for vitamin C led to it being out of stock in many stores in the initial phase of lockdown.

Pandemic increases interest in Ayurvedic products

The uncertain conditions prevailing during the COVID-19 pandemic have encouraged consumers to go back to the security of their roots and demand natural, plant-based ingredients that are perceived to be safe and supported by long traditions of consumption. As a result, there has been a significant rise in demand for Ayurvedic products during the pandemic, which has led companies without an Ayurvedic positioning to incorporate traditional Indian ingredients such as amla, curcumin, turmeric, and black pepper in their vitamins offer.

Leader sees surge in online demand, as new players enter the category

Amway India Enterprises Pvt Ltd remains the largest player in vitamins in the Indian market thanks to its strong Nutrilite range of products across multivitamins and single vitamins, which includes Nutrilite Daily in multivitamins and Natural C and B in single vitamins. The company’s core direct selling model has been negatively impacted by the COVID-19 pandemic because it primarily relies on face-to-face contact.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in India?
What are the major brands in India?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand for vitamins

Pandemic increases interest in Ayurvedic products

Leader sees surge in online demand, as new players enter the category

RECOVERY AND OPPORTUNITIES

Growing interest in vitamins, but challenge from alternative sources of nutrients

Enduring shift online

Ongoing interest in Ayurvedic products

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2015-2020
Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Consumer Health in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Vitamins in India

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 boosts demand for vitamins

Pandemic increases interest in Ayurvedic products

Leader sees surge in online demand, as new players enter the category

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in India market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand for vitamins

Pandemic increases interest in Ayurvedic products

Leader sees surge in online demand, as new players enter the category

RECOVERY AND OPPORTUNITIES

Growing interest in vitamins, but challenge from alternative sources of nutrients

Enduring shift online

Ongoing interest in Ayurvedic products

CATEGORY DATA

Consumer Health in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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