During the review period, delivery format had already started to attract more attention from manufacturers. However, the outbreak of COVID-19 served to slow down developments in this direction.
Although sales of products such as vitamin C and D are set to decline further in the short term before stabilising, immune support will continue to have its place in the forecast period. Notwithstanding the decline in disposable incomes, which will continue to take its toll upon consumer spending on vitamins, the change that took place in consumer perceptions and behaviour during the pandemic will continue to drive demand for products that offer immune support in the future.
Companies have been investing in combination formulae that allow them to make more specific claims and this will contribute to growth in multivitamins over the forecast period. Growth in multivitamins will also continue to derive from age and gender specific SKUs, due to Greece’ s population ageing and the use of vitamins by the elderly becoming more widespread.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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