As consumers become more knowledgeable about the properties and health benefits of various types of vitamins, a further shift away from multivitamins is anticipated over the forecast period. The migration to single vitamins, which, taken as a whole, dominate retail volume and value sales, is expected to be particularly visible with regard to vitamins that cater to certain needs.
To prevent sales from decreasing amidst maturity, a new trend driving developments in multivitamins is single vitamin combination products, which carry more specialised positioning. In 2022 Uni-Pharma, the leader in single vitamins, launched a new option under Uni-Pharma D3 Fix.
Notwithstanding the strong increase in penetration over the review period, vitamin D is set to remain the best performer in the category. Vitamin is set to register the fastest retail volume and value (constant 2022 prices) CAGRs to overtake vitamin B in volume terms and remain the leader in value terms.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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