Vitamins in Bulgaria

September 2021
USD 1,195
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Vitamins industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Vitamins in Bulgaria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Vitamins in Bulgaria?
  • Which are the leading brands in Vitamins in Bulgaria?
  • How are products distributed in Vitamins in Bulgaria?
  • How has the regulatory and operating environment for Vitamins changed in Bulgaria?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Vitamins in Bulgaria - Category analysis



Local vitamin brand owners with outstanding growth driven by COVID-19
Slowed growth for mature multivitamins
Rising health awareness following COVID-19 continues to drive demand in vitamins


Origin of vitamins increasingly important
Promotional activity and increased health awareness to stimulate interest in multivitamins
Private label expansion expected


Table 1 Sales of Vitamins by Category: Value 2016-2021 Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021 Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021 Table 4 NBO Company Shares of Vitamins: % Value 2017-2021 Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021 Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026 Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

Consumer Health in Bulgaria - Industry Overview


Consumer health in 2021: The big picture
Growth drivers of consumer health in 2021
Accelerated consolidation trends and increased focus on generics following the pandemic
Retailing developments
What next for consumer health?


Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 9 Life Expectancy at Birth 2016-2021


Table 10 Sales of Consumer Health by Category: Value 2016-2021 Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 14 Distribution of Consumer Health by Format: % Value 2016-2021 Table 15 Distribution of Consumer Health by Format and Category: % Value 2021 Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026


OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 OTC: Switches 2020-2021




Summary 2 Research Sources
The following categories and subcategories are included:


  • Multivitamins
    • Vitamin A
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Vitamin E
    • Other Single Vitamins


This is the aggregation of multivitamins and single vitamins.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Vitamins research and analysis database.


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