Bulgarians are increasingly aware of the need to take daily vitamins and minerals due to the reduced nutritional value of food caused by modern food production methods. After a dramatic period of growth, the vitamin category will see value growth slow considerably in the forecast period.
Vitamin A is set to be the best performing single vitamin range over the forecast period, followed by other single vitamins and vitamin E. The popularity of these vitamins can be linked to the self-medication and preventative health trends in Bulgaria, which is encouraging consumers to purchase vitamins to support specific health issues.
In vitamins, e-commerce is poised to take retail value share from brick-and-mortar stores in the forthcoming years. In fact, it is estimated that e-commerce value sales are set to achieve double-digit growth over the forecast period thanks to rising online demand.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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