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Vitamins in Bulgaria

November 2020
USD 990
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Vitamins industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Vitamins in Bulgaria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Vitamins in Bulgaria?
  • Which are the leading brands in Vitamins in Bulgaria?
  • How are products distributed in Vitamins in Bulgaria?
  • How has the regulatory and operating environment for Vitamins changed in Bulgaria?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Vitamins in Bulgaria - Category analysis



COVID-19 bolsters sales of vitamin C in 2020, as consumers focus on immune support
Vitamin D registers a strong performance in 2020, due to ageing population and immune boosting benefits
Local players leverage trusted brand names, attracting more consumers by widening product range


Future for vitamins looks bright, with awareness about advantages of vitamins increasing
More private label brands likely to launch vitamin ranges into forecast period
Multivitamins will remain popular into forecast period, with more targeted products expected


Table 1 Sales of Vitamins by Category: Value 2015-2020 Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 4 NBO Company Shares of Vitamins: % Value 2016-2020 Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Consumer Health in Bulgaria - Industry Overview


COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?


Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 9 Life Expectancy at Birth 2015-2020


Table 10 Sales of Consumer Health by Category: Value 2015-2020 Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 14 Distribution of Consumer Health by Format: % Value 2015-2020 Table 15 Distribution of Consumer Health by Format and Category: % Value 2020 Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025


OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 OTC: Switches 2019-2020






Summary 2 Research Sources

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Vitamins research and analysis database.


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