After a period of stabilisation in 2021 and 2022, vitamins is projected to return to growth in retail volume terms from 2023. Consumers have been forming new habits during the pandemic and it is likely they will persist during the forecast period, with there being a growing interest in a preventative approach to health.
The trend towards preventative health measures should help support growth in vitamin C and vitamin D in particular. Because of the COVID-19 pandemic consumer awareness about the role these two vitamins can play in boosting the immune system is as high as it has ever been and the expectation is that large groups of consumers will continue taking these vitamins even as COVID-19 fears subside.
Nestlé acquired the Solgar brand in the second half of 2021 and in 2022 the company has invested in expanding the brand’s distribution in the Netherlands. It can be expected that the company has further expansion plans for Solgar with it seen to be a brand with a bright future.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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