Following stabilisation in retail volume sales after the boom during the COVID-19 pandemic, the category is expected to return to overall growth through the forecast period. Retail volume, and value (constant 2023 prices), sales of vitamins are, therefore, predicted to increasingly exceed the 2019-pre-pandemic level.
The growing interest in disease prevention is predicted to boost vitamins D and E, in particular. The pandemic experience helped to raise consumer awareness of the role vitamins can play in disease prevention in general, and both vitamins D and E are relatively underdeveloped areas.
Omega Pharma Nederland is likely to continue its recovery from the serious negative impact on the image of its flagship brand Davitamon from production problems in 2021. The company has not fully recovered from this incident, characterised by product recalls, but there are positive signs in 2023.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Vitamins industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!