Following stabilisation in retail volume sales after the boom during the COVID-19 pandemic, the category is expected to return to overall growth through the forecast period. Retail volume, and value (constant 2023 prices), sales of vitamins are, therefore, predicted to increasingly exceed the 2019-pre-pandemic level.
The growing interest in disease prevention is predicted to boost vitamins D and E, in particular. The pandemic experience helped to raise consumer awareness of the role vitamins can play in disease prevention in general, and both vitamins D and E are relatively underdeveloped areas.
Omega Pharma Nederland is likely to continue its recovery from the serious negative impact on the image of its flagship brand Davitamon from production problems in 2021. The company has not fully recovered from this incident, characterised by product recalls, but there are positive signs in 2023.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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