Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Vitamins in

Vitamins in Lithuania

Nov 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 significantly boosts demand for vitamins, as consumers seek to bolster immune-system function

COVID-19 will provide a significant boost to growth in value sales of vitamins during 2020. The pandemic has heightened consumer interest in products with the potential to boost their immune system.

Multivitamins will continue to post higher levels of value sales growth than single vitamins

Demand for vitamins is seasonal, peaking during the autumn as consumers prepare for the long and relatively harsh Lithuanian winter. Vitamin C is particularly popular in this regard, as are multivitamins, with these two products accounting for the bulk of value sales of vitamins in Lithuania.

Popularity of private label continues to grow

Private label will continued to gain value share in vitamins during 2020, and the share of value sales accounted for by private label is now approaching the combined share of the top two players – Orkla Group and Bayer AG. Indeed, the second- and third-ranked brands in vitamins – Santamed SA’s Live Well Multivitaminai and Medigate UAB’s Vivavit – are both private label offerings.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES:

FAQS ABOUT SAMPLES

DELIVERY:

Files are delivered directly into your account within a few minutes of purchase.

OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Lithuania?
What are the major brands in Lithuania?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Vitamins in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 significantly boosts demand for vitamins, as consumers seek to bolster immune-system function

Multivitamins will continue to post higher levels of value sales growth than single vitamins

Popularity of private label continues to grow

RECOVERY AND OPPORTUNITIES

Current value sales growth set to remain strong, as consumers grow more health conscious

Consumer interest in different formats set to rise

Vitamins B and D will see strong value sales growth

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2015-2020
Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Consumer Health in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Vitamins in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 significantly boosts demand for vitamins, as consumers seek to bolster immune-system function

Multivitamins will continue to post higher levels of value sales growth than single vitamins

Popularity of private label continues to grow

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Lithuania market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 significantly boosts demand for vitamins, as consumers seek to bolster immune-system function

Multivitamins will continue to post higher levels of value sales growth than single vitamins

Popularity of private label continues to grow

RECOVERY AND OPPORTUNITIES

Current value sales growth set to remain strong, as consumers grow more health conscious

Consumer interest in different formats set to rise

Vitamins B and D will see strong value sales growth

CATEGORY DATA

Consumer Health in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports