There will be moderate volume growth over the forecast period, as the effects of the pandemic on consumer habits ease off. However, rising health awareness across the consumer base will continue to support demand.
In terms of multivitamins, the product area is mature, with little room for further growth. As a result, product innovation is key for continued growth.
Over the forecast period, consumers will regard vitamin consumption as an accompaniment to dietary supplements, rather than as competition, along with an improved diet, physical activity and other positive lifestyle changes. As a result, vitamin consumption will maintain its value sales in parallel with interest in healthier lifestyles and dietary improvements.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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