Vitamins in Hungary

October 2021
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Vitamins industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Vitamins industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Vitamins in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Vitamins in Hungary?
  • Which are the leading brands in Vitamins in Hungary?
  • How are products distributed in Vitamins in Hungary?
  • How has the regulatory and operating environment for Vitamins changed in Hungary?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Vitamins in Hungary - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lower value growth, though still healthy
Béres is most powerful vitamin brand in Hungary as TV series increases the brand’s visibility
E-commerce boosted by the pandemic

PROSPECTS AND OPPORTUNITIES

Healthy value growth
Value growth driven by consumers switching to preventative health approach
Trend for personalisation to drive development over coming years

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2016-2021 Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021 Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021 Table 4 NBO Company Shares of Vitamins: % Value 2017-2021 Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021 Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026 Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 9 Life Expectancy at Birth 2016-2021

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2016-2021 Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021 Table 15 Distribution of Consumer Health by Format: % Value 2016-2021 Table 16 Distribution of Consumer Health by Format and Category: % Value 2021 Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Vitamins

  • Multivitamins
    • Vitamin A
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Vitamin E
    • Other Single Vitamins

Vitamins

This is the aggregation of multivitamins and single vitamins.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Vitamins research and analysis database.

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