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Country Report

Vitamins in

Vitamins in Hungary

21 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Focusing on prevention

Between vitamins and dietary supplements, vitamins is the more mature category, which is demonstrated by both its growth rate and size. There is a general shift in Hungary from general, reactive treatment to longer-term consciousness regarding health issues, involving the prevention of diseases.

Multivitamins

Many Hungarian consumers prefer to consume multivitamins daily, in order to take the necessary dosage in a convenient way. Multivitamins as a whole benefited from the greater consumer focus on prevention, since taking these capsules has been built into the daily routine of many consumers.

Outstanding types of single vitamins

Sales of mono-component vitamins are greatly influenced by consumers’ knowledge and education. Consumers usually take advice from professionals on product and brand choice when they purchase lesser-known kinds of single vitamins.

COMPETITIVE LANDSCAPE

Well-established companies continue to lead

Multinational pharmaceutical company Bayer Hungária and local consumer health specialist Béres Gyógyszergyár managed to maintain their leading positions in vitamins in 2018. Although Bayer Hungária offers well-known brands such as Supradyn and Elevit, Béres Gyógyszergyár recorded faster growth thanks to its wide selection of products, including both single vitamins and multivitamins.

Domestic brands remain popular

Although multinational players continue to dominate sales of vitamins in Hungary, local brands are also popular amongst Hungarian consumers. Besides Béres Gyógyszergyár, which has managed to hold second position in vitamins for many years, Juvapharma proved to be a dynamic local company within vitamins over the review period.

Health-consciousness offers opportunities

The leading manufacturers of vitamins are expected to extend their existing product lines, with the addition of new combinations and new formulae over the forecast period. Increasing demand for additional vitamin intake will create a solid base of regular buyers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Hungary?
What are the major brands in Hungary?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Hungary - Category analysis

HEADLINES

PROSPECTS

Focusing on prevention

Multivitamins

Outstanding types of single vitamins

COMPETITIVE LANDSCAPE

Well-established companies continue to lead

Domestic brands remain popular

Health-consciousness offers opportunities

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from changing consumer lifestyles

Trends and events in consumer health

Advertising remains key to success

The rise of internet retailing

Healthy is the new trendy

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Vitamins in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Focusing on prevention

Multivitamins

Outstanding types of single vitamins

COMPETITIVE LANDSCAPE

Well-established companies continue to lead

Domestic brands remain popular

Health-consciousness offers opportunities

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Hungary market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in Hungary - Category analysis

HEADLINES

PROSPECTS

Focusing on prevention

Multivitamins

Outstanding types of single vitamins

COMPETITIVE LANDSCAPE

Well-established companies continue to lead

Domestic brands remain popular

Health-consciousness offers opportunities

CATEGORY DATA

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from changing consumer lifestyles

Trends and events in consumer health

Advertising remains key to success

The rise of internet retailing

Healthy is the new trendy

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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