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Country Report

Vitamins in

Vitamins in Hungary

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Surge in demand leads to depleted stocks as consumers panic buy following COVID-19 outbreak

The category is expected to demonstrate a significant surge in demand in 2020 as consumers in Hungary purchased much higher quantities of vitamins following the outbreak of COVID-19 in order to boost their immune systems. The category that expects to see the highest surge in growth is vitamin C, although multivitamins and vitamin D are also expected to see notable spikes in volume and value sales.

Béres is most powerful vitamin brand in Hungary as TV series increases the brand’s visibility

Research has shown that the leading brand in vitamins, Béres, owned by Béres Gyógyszergyár Zrt will continue to be the most powerful brand of vitamins products in 2020 as the brand looks set to increase its value share in the category.

Children’s’ multivitamins manufacturers hit with fines

The Hungarian Competition Authority has imposed fines on the two primary manufacturers of multivitamins for children. The authority has fined both Supradyn Kids and Béres Actival Kid as a result of their advertising activities.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Hungary?
What are the major brands in Hungary?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Hungary - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Surge in demand leads to depleted stocks as consumers panic buy following COVID-19 outbreak

Béres is most powerful vitamin brand in Hungary as TV series increases the brand’s visibility

Children’s’ multivitamins manufacturers hit with fines

RECOVERY AND OPPORTUNITIES

Growth and diversification projected for the vitamins in the coming years

Growing awareness of vitamins to stimulate further growth in category as consumers switch to preventative approach to consumer health

Trend for personalisation to drive development of category in the coming years

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2015-2020
Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Vitamins in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Surge in demand leads to depleted stocks as consumers panic buy following COVID-19 outbreak

Béres is most powerful vitamin brand in Hungary as TV series increases the brand’s visibility

Children’s’ multivitamins manufacturers hit with fines

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Hungary market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in Hungary - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Surge in demand leads to depleted stocks as consumers panic buy following COVID-19 outbreak

Béres is most powerful vitamin brand in Hungary as TV series increases the brand’s visibility

Children’s’ multivitamins manufacturers hit with fines

RECOVERY AND OPPORTUNITIES

Growth and diversification projected for the vitamins in the coming years

Growing awareness of vitamins to stimulate further growth in category as consumers switch to preventative approach to consumer health

Trend for personalisation to drive development of category in the coming years

CATEGORY DATA

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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