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Country Report

Vitamins in

Vitamins in Hungary

20 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising health consciousness, the shift towards preventative medicine and self-medication to support sales

During the forecast period, growth in sales of vitamins is expected to be supported by the rising health-consciousness of the Hungarian population and the increasing popularity of taking vitamins as part of a preventative approach to health, instead of waiting for illnesses to develop and then treating their symptoms. In addition, stable economic conditions are also set to contribute to the strong growth expected in the category as more affluent consumers are likely to be more willing to try innovative new products.

Anticipated slowdown in growth partially due to new EFSA regulations

Vitamins is expected to increase in value at a CAGR of 2% in constant 2017 terms over the forecast period, rising to HUF21.4 billion in 2022.

Product launches likely to consist mainly of new versions of existing products

During the forecast period, the leading manufacturers of vitamins are expected to extend their well-known product lines with the addition of new combinations and these are expected to be advertised as being even more effective for certain health problems than existing variants. Given the strengthening price competition in the category, the forecast period is likely to see Hungary’s leading vitamins brands engage in price discounting activities more frequently than they have in the past.

COMPETITIVE LANDSCAPE

Bayer and Béres Gyógyszergyár remain atop a fragmented competitive environment

Multinational pharmaceutical company Bayer Hungária Kft and local consumer health specialist Béres Gyógyszergyár maintained their leading positions in vitamins in 2017, recording respective value shares of 12% and 11%. While Bayer offers the longstanding brands Sypradyn and Elevit in the category, Béres Gyógyszergyár markets a wide selection of products under its flagship brand Béres as well as the Actival brand, each of which is highly trusted by Hungarian consumers.

Local players remained prominent in vitamins

Multinational players continue to dominate sales of vitamins in Hungary, although local companies are in a stronger position in the category than in many other areas of consumer health. For instance, domestic player Béres Gyógyszergyár Zrt has managed to maintain second position in vitamins for many years, while local manufacturer Juvapharma Kft is one of the most dynamic companies in the category.

Innovation by the leading local player focuses on combination products

2016 saw Béres Gyógyszergyár introduce a combination of its traditional and iconic product Béres Drops with 50mg vitamin C, as well as Béres Vita D3, which was in response to the increasing demand for vitamin D among the Hungarian population. In addition, the company also expanded its Béres Porcero Forte product line with the addition of Porcero Aktív, which contains vitamin C as well as glucosamine, ginseng and magnesium.

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Vitmains and Dietary Supplements

Overview

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Hungary?
What are the major brands in Hungary?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Hungary - Category analysis

HEADLINES

PROSPECTS

Rising health consciousness, the shift towards preventative medicine and self-medication to support sales

Anticipated slowdown in growth partially due to new EFSA regulations

Product launches likely to consist mainly of new versions of existing products

COMPETITIVE LANDSCAPE

Bayer and Béres Gyógyszergyár remain atop a fragmented competitive environment

Local players remained prominent in vitamins

Innovation by the leading local player focuses on combination products

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2012-2017
Table 2 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 3 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 4 NBO Company Shares of Vitamins: % Value 2013-2017
Table 5 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 6 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

Strong performance for consumer health as growth rates continue to slow down

Sports nutrition continues to outperform the rest of the industry

More intensive advertising activity spurs growth

Dm-drogerie Markt continues with new system for retailing OTC medicines

Consumer health is expected to see steady growth over the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 9 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2012-2017
Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Vitamins in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising health consciousness, the shift towards preventative medicine and self-medication to support sales

Anticipated slowdown in growth partially due to new EFSA regulations

Product launches likely to consist mainly of new versions of existing products

COMPETITIVE LANDSCAPE

Bayer and Béres Gyógyszergyár remain atop a fragmented competitive environment

Local players remained prominent in vitamins

Innovation by the leading local player focuses on combination products

Samples

Overview

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OVERVIEW

The Vitamins in Hungary market research report includes:

Our market research reports answer questions such as:

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Table of Contents

Vitamins in Hungary - Category analysis

HEADLINES

PROSPECTS

Rising health consciousness, the shift towards preventative medicine and self-medication to support sales

Anticipated slowdown in growth partially due to new EFSA regulations

Product launches likely to consist mainly of new versions of existing products

COMPETITIVE LANDSCAPE

Bayer and Béres Gyógyszergyár remain atop a fragmented competitive environment

Local players remained prominent in vitamins

Innovation by the leading local player focuses on combination products

CATEGORY DATA

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

Strong performance for consumer health as growth rates continue to slow down

Sports nutrition continues to outperform the rest of the industry

More intensive advertising activity spurs growth

Dm-drogerie Markt continues with new system for retailing OTC medicines

Consumer health is expected to see steady growth over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

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