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Learn moreNov 2020
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The category is expected to demonstrate a significant surge in demand in 2020 as consumers in Hungary purchased much higher quantities of vitamins following the outbreak of COVID-19 in order to boost their immune systems. The category that expects to see the highest surge in growth is vitamin C, although multivitamins and vitamin D are also expected to see notable spikes in volume and value sales.
Research has shown that the leading brand in vitamins, Béres, owned by Béres Gyógyszergyár Zrt will continue to be the most powerful brand of vitamins products in 2020 as the brand looks set to increase its value share in the category.
The Hungarian Competition Authority has imposed fines on the two primary manufacturers of multivitamins for children. The authority has fined both Supradyn Kids and Béres Actival Kid as a result of their advertising activities.
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Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vitamins industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.