Vitamins in Kenya

October 2021
USD 1,195
Request More Information


Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).


Understand the latest market trends and future growth opportunities for the Vitamins industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Vitamins industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Vitamins in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Vitamins in Kenya?
  • Which are the leading brands in Vitamins in Kenya?
  • How are products distributed in Vitamins in Kenya?
  • How has the regulatory and operating environment for Vitamins changed in Kenya?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Vitamins in Kenya - Category analysis



Mothers push demand for paediatric vitamins, as consumers become more health-aware due to COVID-19
Although still in nascent stage, e-commerce vitamin sales set to grow
Specific vitamin sales driven by the aging and young populations


Online retailing will continue to grow in popularity over the forecast period
Ongoing rise in health-conscious consumers and natural remedies may place downwards pressure on the category
Competitive status quo unlikely to change over the forecast period, thanks to players’ strong positions


Table 1 Sales of Vitamins by Category: Value 2016-2021 Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021 Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021 Table 4 NBO Company Shares of Vitamins: % Value 2017-2021 Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021 Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026 Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

Consumer Health in Kenya - Industry Overview


Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?


Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 9 Life Expectancy at Birth 2016-2021


Table 10 Sales of Consumer Health by Category: Value 2016-2021 Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 14 Distribution of Consumer Health by Format: % Value 2016-2021 Table 15 Distribution of Consumer Health by Format and Category: % Value 2021 Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026


OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine




Summary 1 Research Sources
The following categories and subcategories are included:


  • Multivitamins
    • Vitamin A
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Vitamin E
    • Other Single Vitamins


This is the aggregation of multivitamins and single vitamins.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Vitamins research and analysis database.


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!