The performance of vitamins is expected to stabilise, with the category projected to slowly resume positive retail volume growth as inflation is brought under control. Annual inflation, which reached double-digits in 2022 and 2023, is projected to fall strongly to a low single-digit rate in 2024, followed by a gradual ebbing of the rate through the remainder of the forecast period.
Vitamins are likely to see rising competition from functional and wellness alternatives, such as functional teas, as well as soft drinks and sports nutrition products packed with added vitamins. In line with rising health awareness, manufacturers are adding vitamins to their products to attract consumers searching for healthier options and a more balanced diet.
A large number of new players and brands entered the category in the wake of the COVID-19 pandemic. In the forecast period, these players need to focus on offering differentiation with new product launches and innovation.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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