Vitamin D has the strongest growth prospects in the forecast period among single vitamins in Latvia as many Latvians have decided to tackle the problem of sunlight deficiency in periods outside of the cold season. Vitamin D is primarily made in the skin when it is exposed to sunlight, with limited amounts obtained from food.
After the dramatic growth seen in the review period, vitamin C is expected to see value sales stagnate over the forecast period and even decline. As COVID-19 concerns reduce, multivitamins may appear much more attractive to consumers when it comes to the prevention of seasonal colds.
Local manufacturer Sagitus SIA has made successive gains in retail value share over the review period, due to the growing popularity of its vitamin D brand Nateo in 2022. As consumers take a more vested interest in vitamin D, it is likely the brand will continue to perform well in the coming years.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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