Vitamins in Romania

September 2022
USD 1,195
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF.

Overview:

Understand the latest market trends and future growth opportunities for the Vitamins industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Vitamins industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Vitamins in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Vitamins in Romania?
  • Which are the leading brands in Vitamins in Romania?
  • How are products distributed in Vitamins in Romania?
  • How has the regulatory and operating environment for Vitamins changed in Romania?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Vitamins in Romania - Category analysis

KEY DATA FINDINGS

2022 DEVELOPMENTS

Vitamins continues to benefit from immunity and general health trends
Strong pharmacy chains launch private label alternatives
Widening availability increases consumer awareness and sales of vitamins

PROSPECTS AND OPPORTUNITIES

Segmentation offers growth opportunities for multivitamins
Players to step up investments to build brand awareness and gain an edge in a highly competitive landscape
High inflation to exert upward pressure on prices and downward pressure on retail volume sales

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2017-2022 Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022 Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022 Table 4 NBO Company Shares of Vitamins: % Value 2018-2022 Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022 Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027 Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022 Table 9 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2017-2022 Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022 Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022 Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022 Table 14 Distribution of Consumer Health by Format: % Value 2017-2022 Table 15 Distribution of Consumer Health by Format and Category: % Value 2022 Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027 Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Vitamins

  • Multivitamins
    • Vitamin A
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Vitamin E
    • Other Single Vitamins

Vitamins

This is the aggregation of multivitamins and single vitamins.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Vitamins research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!