Multivitamins is considered a relatively mature category within vitamins. Moreover, the growth potential in multivitamins is expected to be limited by new innovative formulas coming from combination dietary supplements positioned for immune system support.
Vitamins is expected to remain subject to high levels of competition over the forecast period. Thus, the leading players are likely to increase their efforts to develop higher levels of brand recognition.
High inflation, at least in the short term, is expected to continue to exert upward pressure on prices and downward pressure on retail volume sales of vitamins. The prices for vitamins are not regulated in Romania; therefore, manufacturers and retailers can increase prices to maximise profit margins, taking into consideration inflation.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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