Multivitamins is a relatively mature category. In the review period, growth was further limited by new, innovative formulae coming from combination dietary supplements positioned as providing immune support.
Vitamins is expected to remain subject to high levels of competition over the forecast period. Thus, the leading players are likely to increase their efforts to develop higher levels of brand recognition.
If the prices of vitamins increase further, it could have a negative impact on category growth in the forecast period, as some Romanians may need to make sacrifices and cut back on spending in the context of the rising cost of living. However, it is unlikely that increased prices will cause such a significant decline that the category will suffer during the forecast period.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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