Executive Summary

Sep 2019
PROSPECTS
Stress and wellness account for the growing demand

Vitamins registered steady growth during the review period and this continued into 2019 in both retail value and volume terms. In Slovenia there was a growing focus on health and wellness.

Vitamin C on the rise as single vitamins outperform multivitamins

Single vitamins registered a better performance than multivitamins and had the largest value sales within vitamins. This was particularly true for vitamin C and B which performed well, and were both available across retail channels and exempt from the typical strict regulations on the majority of OTC products.

Positive economic landscape encourages the sales of vitamins

The increasingly positive economic situation played a part in the growth of vitamins. Vitamins were largely promoted and could be found easily outside of pharmacies.

COMPETITIVE LANDSCAPE
Two large players lead

Vitamins is highly fragmented in Slovenia and is led by two large companies. In the lead is the global pharmaceutical giant, Bayer, led with its single best-selling Supradyn brand.

Bayer continues to dominate as they update their portfolio of vitamins

Bayer’s top offering Supradyn extended its product family in 2019. The new vitamin is called Supradyn IMUNO and it is designed to support the immune system.

Consumer knowledge make players focus on packaging

Following the public health campaigns of 2018, in 2019 consumers were well educated about the benefits of vitamins and tended to have fewer questions surrounding their need to buy. In line with this, the promotion of vitamins was focused on packaging and brand appeal, rather than explaining the benefits.

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Vitamins in Slovenia

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Slovenia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • What is the market size of Vitamins in Slovenia?
  • What are the major brands in Slovenia?
  • Are combination products with acetaminophen still popular?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Vitamins in Slovenia - Category analysis

HEADLINES

PROSPECTS

Stress and wellness account for the growing demand
Vitamin C on the rise as single vitamins outperform multivitamins
Positive economic landscape encourages the sales of vitamins

COMPETITIVE LANDSCAPE

Two large players lead
Bayer continues to dominate as they update their portfolio of vitamins
Consumer knowledge make players focus on packaging

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Consumer Health in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Wellbeing, colds and disposable income shape consumer health in Slovenia
Slovenians reach for quick fixes for colds, allergies and digestive ailments
Interest in health and wellness affects the landscape of consumer health
Internet retailing on the increase as e-commerce becomes second nature
The forecast looks bright but the wellness trend causes caution

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources