Consumers are expected to increase the attention that they pay to their health and wellbeing during the forecast period and to scrutinise product composition more closely. In this context, products with a natural and organic positioning are expected to attract a growing number of consumers.
Innovation will be an important feature of the vitamins category during the forecast period. Consumers will be looking for more convenient and enjoyable experiences with vitamins, moving away from traditional pills.
E-commerce sales of vitamins are expected to accelerate and show dynamic development over the forecast period. Shopping via this channel is less time consuming than visiting physical stores and offers the possibility of conducting research on desired products online while shopping.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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