The category will record a surge in demand in 2020 thanks to the growing awareness of the importance of vitamins to the maintenance of a strong immune system. This is important for consumers in 2020 as they are more concerned with strengthening their immune systems to avoid possible infection from COVID-19.
Bayer Healthcare Maroc is expected to suffer a loss of value share in vitamins in 2020 but will maintain its leadership of the category as a whole thanks to the continued strong positioning of its brands Supradyn and Berocca.
Laprophan SA, Laboratoires is expected to gain value shares in 2020 thanks to the success of its various brands in vitamin C: Vita C, Vitamin C, and Activarol C, all of which are expected to increase their value shares in 2020. This is due to the wider recognition that vitamin C supports the immune system, which is increasingly important to consumers due to the spread of COVID-19.
Multivitamins are expected to enhance the category over the course of the forecast period, especially for consumers who are seeking the convenience of combination products that include vitamins and minerals. As consumers become more aware of the need to ensure they get enough vitamins, many consumers will seek options where they can ensure all necessary intake in a single product.
Vitamins will continue to demonstrate strong growth over the forecast period, with value sales in the category set to double by 2025. There is also increasing demand for vitamins differentiated by gender and age group.
Consumer awareness of vitamins is increasing. Whenever Moroccans feel tired or run down, they usually research via the internet to see how to boost their mood and their metabolism.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Vitamins research and analysis database.
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