Retail volume sales of vitamins are expected to see healthy growth over the forecast period. With the COVID-19 pandemic having facilitated a burgeoning health and wellness trend, this will foster greater consumption of vitamins, as consumers look to lead more wholesome lifestyles and embrace preventative measures.
Due to concerns over contracting viruses, including COVID-19, parents are increasingly willing to buy specialised vitamin preparations tailored to children. To this end, a growing number of vitamin supplements designed specifically for the younger demographic are appearing in pharmacies, and manufacturers are constantly innovating in order to entice young consumers to choose their products.
Bricks-and-mortar channels still continue to drive the bulk of sales of vitamins, with pharmacies leading the way. However, e-commerce will continue its upward trajectory, albeit at a slower pace compared to the pandemic years.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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