Coronavirus (COVID-19) has caused consumer panic, especially in the first stage of the outbreak with the introduction of strong government restrictions on the population’s lifestyles. Vitamins is of the categories that has benefited most from the pandemic.
As Polish consumers tend to perceive vitamins as safe, they prefer high vitamin compositions in products. In addition, a perception that it is better to take one tablet “with everything” than many different ones supports the demand for multivitamins.
The Polish manufacturer Polski Lek is predicted to remain the leading player over 2020 as a whole, although the competitive landscape is highly fragmented. The company is set to continue to benefit from the fast sales growth of multivitamins through the leading Plusssz brand.
While slower than the spikes seen during the COVID-19 crisis in 2020, and projected growth rates over 2020 as a whole, vitamins is expected to see further strong retail volume and value (at constant 2020 prices) CAGRs over the forecast period. In addition to the general rise in interest in vitamins in line with the healthier lifestyle trend, which predates COVID-19, the residual effects of the pandemic will continue to push fast sales growth in the short to medium term.
Vitamin has seen significant company activity during the review period. Manufacturers, riding the wave of interest in vitamins, are eager to enter the category with various preparations.
Convenience and claims of effectiveness are expected to continue to pique the consumer interest in vitamins over the forecast period. Vitamins are set to remain very popular in Poland.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Vitamins industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Vitamins research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page