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Vitamins in Poland

November 2020
USD 990
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Vitamins industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Vitamins in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Vitamins in Poland?
  • Which are the leading brands in Vitamins in Poland?
  • How are products distributed in Vitamins in Poland?
  • How has the regulatory and operating environment for Vitamins changed in Poland?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Vitamins in Poland - Category analysis



Consumers stockpile vitamins as they are perceived to offer immunity from the effects of Coronavirus (COVID-19)
COVID-19 accentuates convenience and general use advantages of multivitamins and increases sales of vitamins C and vitamin D for immunity and sun deficiency reasons respectively
The leader Polski Lek benefits from fast sales growth in multivitamins while space opens up for lower-priced private label to grow in a highly fragmented landscape


Vitamins claiming benefits like immunity, convenience and covering sun and other deficiencies predicted to drive sales growth
Manufacturers to use advertising to emphasise benefits as dietary supplements offers quicker and simpler “food” alternative
Consumers set to continue to self-medicate with vitamins to cover diet deficiencies, lack of physical activity and when feeling under the weather


Table 1 Sales of Vitamins by Category: Value 2015-2020 Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 4 NBO Company Shares of Vitamins: % Value 2016-2020 Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Consumer Health in Poland - Industry Overview


COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?


Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 9 Life Expectancy at Birth 2015-2020


Table 10 Sales of Consumer Health by Category: Value 2015-2020 Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 14 Distribution of Consumer Health by Format: % Value 2015-2020 Table 15 Distribution of Consumer Health by Format and Category: % Value 2020 Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025


OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 OTC: Switches 2019-2020






Summary 2 Research Sources

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Vitamins research and analysis database.


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