Most vitamins continue to be purchased from chemists/pharmacies and drugstore/parapharmacies, which are constantly competing for customers with price promotions and a wide range of products. Price-sensitive consumers tend to opt for more affordable private label products, such as offered by Biedronka from Jeronimo Martins.
Parents, in fear of infecting their children with viruses (including COVID-19), are increasingly willing to buy special preparations dedicated to children. A growing number of different vitamin preparations designed specifically for children are appearing in pharmacies, and manufacturers are innovative with ideas on how to encourage young patients to choose their product/s.
On the flip side of demand for high-dose vitamins, the event of the pandemic also highlighted potential dangers in taking large doses of vitamins without checking whether the body was at all deficient in them and whether or not such large doses may cause issues or react negatively with other medications. Often the reason for this is the advice available on the internet, from supposed “experts”, claiming that huge doses are safe and desirable for the health of patients.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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