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Vitamins in Poland

September 2022
USD 1,195
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This report comes in PDF with additional info in Excel included.


Understand the latest market trends and future growth opportunities for the Vitamins industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Vitamins industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Vitamins in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Vitamins in Poland?
  • Which are the leading brands in Vitamins in Poland?
  • How are products distributed in Vitamins in Poland?
  • How has the regulatory and operating environment for Vitamins changed in Poland?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Vitamins in Poland - Category analysis


Popularity of vitamins continues beyond the time of the pandemic
New preparations are launched to specifically target people suffering from “long COVID”
Advertising remains key, with targeted campaigns based on technological breakthroughs and supported by celebrities
Growth in e-commerce slows down, as brick-and-mortar pharmacies remain the most popular channel
Preparations for children become increasingly popular, with colourful packaging and child-friendly formats
Internet “experts” promoting high dose vitamins could be potentially harmful
Table 1 of Vitamins by Category: Value 2017-2022
Table 2 of Vitamins by Category: % Value Growth 2017-2022
Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 4 Company Shares of Vitamins: % Value 2018-2022
Table 5 Brand Shares of Vitamins: % Value 2019-2022
Table 6 Sales of Vitamins by Category: Value 2022-2027
Table 7 Sales of Vitamins by Category: % Value Growth 2022-2027

Consumer Health in Poland - Industry Overview

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 8 Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Expectancy at Birth 2017-2022
Table 10 of Consumer Health by Category: Value 2017-2022
Table 11 of Consumer Health by Category: % Value Growth 2017-2022
Table 12 Company Shares of Consumer Health: % Value 2018-2022
Table 13 Brand Shares of Consumer Health: % Value 2019-2022
Table 14 of Private Label in Consumer Health by Category: % Value 2017-2022
Table 15 of Consumer Health by Format: % Value 2017-2022
Table 16 of Consumer Health by Format and Category: % Value 2022
Table 17 Sales of Consumer Health by Category: Value 2022-2027
Table 18 Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 OTC: Switches 2021-2022



Summary 2 Research Sources
The following categories and subcategories are included:


  • Multivitamins
    • Vitamin A
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Vitamin E
    • Other Single Vitamins


This is the aggregation of multivitamins and single vitamins.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Vitamins research and analysis database.


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