Overall, vitamins is projected to see a marginal retail volume CAGR and a slight retail value (constant 2023 prices) CAGR over the forecast period. Still relatively high inflation in the early forecast period and residual cost of living concerns are expected to challenge household budgets and see more mindful and deliberate consumer spending.
Personalisation is expected to trend over the forecast period. Consumers are increasingly looking for vitamins geared to their unique needs and lifestyles.
Health Canada enacted new labelling regulations for Natural Health Products (NHPs) in mid-2022, which impact herbal/traditional products sold in Canada. This covers vitamins and will affect the budgets and spend of manufacturers and, therefore pricing.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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