General health and wellness trends are expected to remain prevalent across the forecast period. Although consumption is expected to decline from 2020 and 2021 levels as the immediate threat of COVID-19 declines, ongoing consumer concerns about immunity and overall wellbeing will lead to the development of new products, such as Webber Naturals Vitamin C plus Quercetin, a vegan-friendly, non-GMO produce designed to help with immunity.
Multivitamins is expected to remain the largest and most dynamic category in volume and current value sales terms over the forecast period. According to Statistics Canada, 23% of Canadians regularly take at least one multivitamin supplement.
Private label penetration in vitamins will remain high in Canada over the forecast period. While private label lines primarily compete on price, they also offer more sophisticated products formulated to provide optimum benefits for specific demographic groups.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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