Vitamins saw dynamic current value growth rates in the review period, but these are nothing compared with the even stronger double-digit growth expected in 2020. With the emergence of COVID-19 in the country in the first half of the year, many consumers were keen to ensure they were as healthy as possible in case they contracted the virus, and stockpiled supplies.
Despite the strong growth rates expected to be seen by some vitamins categories, growth is not forecast across the board. For instance, vitamin E, which is popular for maintaining healthy skin, is expected to face declining current value sales in 2020.
Bayer Indonesia is expected to continue to lead vitamins in value terms in 2020, mainly due to the strength of its Redoxon brand. Effervescent Redoxon Double Action has a strong presence in single vitamins, although it also has Redoxon Fortimun in multivitamins, and also has the smaller brands Berocca and Supradyn in multivitamins.
Although the significant spike in growth forecast for 2020 is expected to slow down slightly from 2021, dynamic double-digit current value growth rates are expected to continue for several years in the forecast period. Although COVID-19 is expected to come under better control, the virus has increased consumers’ awareness of the need to maintain good health and immunity, and the consumption of vitamins is set to remain a habit amongst many consumers throughout the forecast period.
Although sales are expected to remain negligible in the forecast period, sales of both vitamin A and vitamin D are expected to increase in the forecast period. Increasing smartphone usage in Indonesia is expected to lead to a rise in sales of vitamin A, as this is known to be very useful for eye health.
A breakthrough innovation in the vitamins category in the middle of the review period was adult multivitamins presented in gummy or jelly formats. Initiated by the Indonesian company YouVit, these products are becoming increasingly popular in Indonesia, although from a low base.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Vitamins industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Vitamins research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page