While the double-digit growth seen in 2020 and 2021 is unlikely to return, retail constant value sales of vitamins will accelerate during 2023 and exhibit robust growth throughout the forecast period. As a result of the pandemic, local consumers are now generally much more interested in health and wellness, particularly preventative healthcare, and this interest will not fade even as the risk posed by pandemic continues to recede.
Although sales are expected to remain negligible in the forecast period, sales of both vitamin D and vitamin A are expected to increase in the forecast period. Vitamin D has seen some interest during the pandemic as consumers have been concerned about lacking vitamin D after a prolonged period of lockdown and fewer outdoor activities.
A breakthrough innovation in the vitamins category in the middle of the review period was adult multivitamins presented in the gummy or chewable format. Initiated by Indonesian company YouVit, these products are becoming increasingly popular with local consumers, albeit from a low base.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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