Vitamins is predicted to return to healthy retail volume and current value growth in the forecast period. Prior to the pandemic the category was moving in a positive direction, and as consumers’ lives return to normal, and as the population continues to grow, the category will return to its previous trend.
Stunting has been a hot topic since President Jokowi stated his goal to reduce Indonesia’s stunting rate to 14% by 2024. Stunting is a complex problem that can occur not only in rural areas but also in urban areas.
A breakthrough innovation in the vitamins category in the middle of the review period was adult multivitamins presented in gummy or chewable format. Initiated by the Indonesian company YouVit, these products are becoming increasingly popular with local consumers, albeit from a low base.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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