Executive Summary

Oct 2019
PROSPECTS
Vitamins continues to record positive growth

There is increasing consumer awareness of vitamins and dietary supplements in the Dominican Republic. This is particularly the case among the more educated middle and upper-middle class, with such consumers the most willing to buy and likely to be able to afford these products in order to improve their nutrition.

Vitamin B the best-selling single vitamin

Within the single vitamin categories, vitamin B remains the most popular, accounting for three quarters of total single vitamin value sales in 2019. Dominican consumers recognise the benefits associated with vitamin B complex and turn to it for energy, mood improvement and maintaining overall good health.

Chewable, flavoured formats more popular in paediatric vitamins

In paediatric vitamins, chewable, flavoured presentations are strong performers, as children enjoy consuming them. Colourful designs and cartoons are common on paediatric vitamin packaging to make the product more attractive to children and encourage their willingness to consume them, with a good example of this being KAL Dinosaurs.

COMPETITIVE LANDSCAPE
Vitamins remains a relatively fragmented category

Vitamins is still a largely fragmented category in the Dominican Republic, with a strong presence of both local and international brands, along with generics. Overall, GSK Consumer Healthcare’s Centrum brand led vitamins in 2019.

Internet retailing has a growing, if still small, share of vitamins sales

Internet retailing still only accounts for a small share of overall retail value sales of vitamins in the Dominican Republic. However, sites like https://www.

Generics records strong growth in 2019

Thanks to low prices, consistent supply and broad distribution, generics continued to record strong growth in value sales in vitamins in 2019. Standard brands have come to depend on name recognition, product promotions and an online presence to compete effectively and retain their consumer base.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Dominican Republic market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • What is the market size of Vitamins in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • Are combination products with acetaminophen still popular?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Vitamins in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Vitamins continues to record positive growth
Vitamin B the best-selling single vitamin
Chewable, flavoured formats more popular in paediatric vitamins

COMPETITIVE LANDSCAPE

Vitamins remains a relatively fragmented category
Internet retailing has a growing, if still small, share of vitamins sales
Generics records strong growth in 2019

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Consumer Health in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Sales of consumer health products continue to post steady growth
Healthier lifestyles continue to shape some consumer health category performances
No major changes in the competitive environment
Despite growth in other channels, drugstores/parapharmacies still leads distribution
Consumer health to continue growing over the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources