Vitamins will register moderate constant value and volume growth over the forecast period, as consumers increasingly view vitamins as a mainstay to ensure good health, in combination with a healthy diet and healthy lifestyle in general. Multivitamins will register significantly higher growth than single vitamins, though single vitamins will still account for most value sales.
Over the forecast period, consumers will regard vitamin consumption as an accompaniment to dietary supplements, rather than as competition, along with an improved diet, physical activity and other positive lifestyle changes. As a result, vitamin consumption will maintain its value sales in parallel with interest in healthier lifestyles and dietary improvements.
If the war in Ukraine continues to push up retail prices, then consumers will be very price sensitive over the forecast period and value for money will be a priority. This represents an opportunity for private label to offer more affordable vitamin products.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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