Consistently strong volume and current value growth are expected for vitamins throughout the forecast period. The category is expected to continue benefiting from the enhanced focus that many Saudi consumers have on protecting their health via improving their immunity.
Pharmacies is expected to remain the leading distribution channel for vitamins in Saudi Arabia in the forecast period, benefiting from continuous expansion in the number of stores. Aster Pharmacy has partnered with Al Hokair Holding Group to enter the Saudi market and open 250 stores in five years.
Through Vision 2030, the Saudi government aims to diversify its economy, provide employment opportunities, and attract foreign investment to increase local manufacturing in Saudi Arabia from 20% to 40%. This is already starting, as indicated by the agreement between Saudi Chemical Co Holding (SCCH) and GlaxoSmithKline Consumer Healthcare Saudi Ltd to manufacture pharmaceutical products at AJA Pharmaceutical Industries.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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