The very strong sales performance recorded in vitamins during the pandemic is expected to be followed by consistently strong sales growth throughout the forecast period. The category is expected to continue benefitting from the enhanced focus that many Saudi consumers have on protecting their health via immunity.
The forecast period is expected to see the global company Julphar Gulf Pharmaceuticals recover from its recent issues operating in Saudi Arabia - specifically the ban placed on imports of its products on the basis that these products had consistent failed to meet GCC product standards. Julphar has nonetheless been able to continue manufacturing vitamins at its Saudi Arabian factory, which is in King Abdullah Economic City.
The COVID-19 pandemic in Saudi Arabia has led many consumers to make heavier use of e-commerce as a source of purchasing consumer health products. Vitamins were among the most popular purchases for the leading online consumer health retailers during 2020 and 2021 as many people sought to stock up on product such as vitamins C and multivitamins at a time when limits were placed on the amounts of these products that could be purchased from stores per visit.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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