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Country Report

Vitamins in

Vitamins in Saudi Arabia

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing consumer awareness spurs sales of vitamins in 2019

Increasing consumer awareness continues to boost current value sales of vitamins over 2019 as consumers better appreciate the need to take vitamins to keep healthy. Vitamin deficiency tests also became increasingly popular over 2019 on the back of better consumer awareness.

Launches of new internet retailing sites boost vitamins

The launch of new internet e-commerce sites continued to increase interest and sales of vitamins in 2019. In 2019, Holland & Barrett’s newly launched Saudi e-commerce site helped to stimulate value sales in the category.

COMPETITIVE LANDSCAPE

Cigalah leads, benefiting from Neurobion’s appeal to diabetics

Cigalah leads vitamins, benefiting from representing Procter & Gamble’s popular Neurobion brand. Neurobion offers products that cover a medley of vitamin B variants such as B1, B2 and B12.

New entrants expected over the forecast period

During the forecast period, an increasing number of pharmaceutical companies is expected to establish plants in Saudi Arabia, encouraged by Vision 2030 and the National Transformation Program, through partnerships and joint ventures. Accordingly, new entrants and new product developments are likely to support the growth of vitamins in Saudi Arabia during the forecast period.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Saudi Arabia?
What are the major brands in Saudi Arabia?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Increasing consumer awareness spurs sales of vitamins in 2019

Launches of new internet retailing sites boost vitamins

COMPETITIVE LANDSCAPE

Cigalah leads, benefiting from Neurobion’s appeal to diabetics

New entrants expected over the forecast period

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Consumer Health in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Higher prices continue to hinder value growth in 2019

Increasing regulation dampens present and future growth

GSK Consumer Healthcare leads thanks to well-known brands and Saudi investment

New players enter internet retailing in 2019 adding new dynamism to the market

Value sales to pick up despite higher prices and expatriates leaving the country

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Vitamins in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing consumer awareness spurs sales of vitamins in 2019

Launches of new internet retailing sites boost vitamins

COMPETITIVE LANDSCAPE

Cigalah leads, benefiting from Neurobion’s appeal to diabetics

New entrants expected over the forecast period

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Saudi Arabia market research report includes:

Our market research reports answer questions such as:

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Table of Contents

Vitamins in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Increasing consumer awareness spurs sales of vitamins in 2019

Launches of new internet retailing sites boost vitamins

COMPETITIVE LANDSCAPE

Cigalah leads, benefiting from Neurobion’s appeal to diabetics

New entrants expected over the forecast period

CATEGORY DATA

Consumer Health in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Higher prices continue to hinder value growth in 2019

Increasing regulation dampens present and future growth

GSK Consumer Healthcare leads thanks to well-known brands and Saudi investment

New players enter internet retailing in 2019 adding new dynamism to the market

Value sales to pick up despite higher prices and expatriates leaving the country

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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