Vitamins in Saudi Arabia

2020 IMPACT

Sales of vitamin C benefit from rising demand for products that boost immunity

Vitamin C was a big winner in 2020 as the advent of the COVID-19 pandemic boosted demand for vitamins in general and vitamin C in particular. This is because the strong reputation that vitamin C has for boosting immunity and helping people to ward off illness and/or recover quickly from viral illnesses led many people to stock up on these products as soon as the threat of contagion became apparent.

Multivitamins and vitamin D experience surging demand due to COVID-19

Other categories of vitamins that benefited from increased demand due to the enough 19 pandemic during 2020 were multivitamins and vitamin D. Consumers are increasingly aware where that these products boost their immune system function and make it less likely that they will succumb to viral illnesses, and be better equipped to recover quickly from such illnesses without any lasting negative effects.

Stockpiling and panic buying result in product shortages and inconsistent availability

Demand for vitamins increased so dramatically and so quickly following the announcement that the COVID-19 pandemic had arrived in Saudi Arabia during March 2020, that many retail outlets struggled to maintain a supply of these products. Widespread stockpiling and, in some cases, panic buying of vitamins C, D and E meant that the government was forced to step in to regulate the supply of these products.

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