Vitamin C was a big winner in 2020 as the advent of the COVID-19 pandemic boosted demand for vitamins in general and vitamin C in particular. This is because the strong reputation that vitamin C has for boosting immunity and helping people to ward off illness and/or recover quickly from viral illnesses led many people to stock up on these products as soon as the threat of contagion became apparent.
Other categories of vitamins that benefited from increased demand due to the enough 19 pandemic during 2020 were multivitamins and vitamin D. Consumers are increasingly aware where that these products boost their immune system function and make it less likely that they will succumb to viral illnesses, and be better equipped to recover quickly from such illnesses without any lasting negative effects.
Demand for vitamins increased so dramatically and so quickly following the announcement that the COVID-19 pandemic had arrived in Saudi Arabia during March 2020, that many retail outlets struggled to maintain a supply of these products. Widespread stockpiling and, in some cases, panic buying of vitamins C, D and E meant that the government was forced to step in to regulate the supply of these products.
The very strong sales performance recorded in vitamins during 2020 due to the spike seen in demand for vitamin C, vitamin D and multivitamins, among other products, during the COVID-19 pandemic is expected to be followed by consistently strong sales growth throughout the forecast period. The category is expected to continue benefiting from the greater focus that many Saudi consumers now have on protecting their health via beta immunity, with vitamin C in particular expected to play a vital role in the efforts of consumers to stay healthy and put themselves in a position where they are able to ward off illness and recover quickly from any viral illnesses that they may catch.
The forecast period is expected to see Julphar Gulf Pharmaceuticals recover from its recent issues operating in Saudi Arabia, specifically the ban placed on imports of its products on the basis that these products had consistent failed to meet GCC product standards. Julphar has nonetheless been able to continue manufacturing vitamins at its Saudi Arabian factory, which is located in King Abdullah Economic City.
The official response to the COVID-19 pandemic in Saudi Arabia during 2020 led many consumers to make heavier use of e-commerce as a source of consumer health products. Vitamins were among the most popular purchases for the leading online consumer health retailers during 2020 as many people sought to stock up on product such as vitamins C and multivitamins at a time when limits were placed on the amounts of these products that could be purchased from stores per visit.
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